DUBLIN, OH--(Marketwired - July 12, 2016) - Epcon Communities, the 40th-largest home builder in the U.S. (Builder Magazine, May 2016) and the 22nd-largest privately owned homebuilding company in the country, launched its Freedom Tour 2016 marketing initiative in partnership with Honor Flight, Columbus.
Held over June 11 and 12, the campaign, which highlighted Epcon's approach to low-maintenance living, donated a percentage of proceeds from each Epcon home sold to Honor Flight, a non-profit organization for senior veterans.
Epcon homes offer freedom
Epcon offers easy-maintenance, ranch-style homes that, according to internal market research, are exactly the kinds of homes that a key demographic segment, people aged 55+, are looking to buy.
In an Epcon community, many of which are managed by condominium associations, the "have-to's" such as lawn care, driveway maintenance and snow removal are all taken care of so homeowners can indulge in their own personal "want-to's."
In fact, Epcon's new American Porch collection offers a porch at the front of the home, providing outdoor space for socialization with neighbors and friends. Many communities have amenities such as walking paths, a pool and fitness equipment to maintain an active lifestyle without need for expensive gym memberships.
Epcon homes offer attractive long-term benefits
While Epcon's low-maintenance homes offer plenty of entertaining space and foster an active lifestyle, they're also built for the long term keeping buyers' evolving needs in mind. Epcon's copyrighted open floor plans feature wider doorways and hallways, a wheelchair-friendly feature. Many are single-floor, ranch-style homes, with an owner's suite that's easy to access. A zero-step entrance allows wheelchair users to navigate the home without having to negotiate steps.
These features offer an additional kind of "freedom": from worrying about having to move so Epcon homeowners can age in place. This is an especially important factor given that data from the AARP indicate that a significant percentage (71%) of Americans aged 50-64 want to stay in their own home and be with friends and neighbors as they age.
The freedoms that Epcon homes deliver are applicable to other demographic segments, too. Research from the National Association of Home Builders indicates that about two-thirds of homebuyers -- 64 percent -- would prefer a single-story home, with millennials at 35 percent, Gen Xers at 49 percent, baby boomers at 75 percent and seniors at 88 percent.
Epcon Franchise Builders capitalize on market demand
Given the growing demand for such low-maintenance, ranch-style homes, there's a market niche that's waiting to be filled by capable homebuilders.
Epcon has 30 years of experience in the homebuilding business and 20 years in franchising and continually evaluates market trends so the homes they build are the ones consumers want to buy. Being an Epcon Franchise Builder allows builders of all sizes to utilize established market research and processes. What's more, the Epcon construction process promotes accelerated building and sell-through so valuable capital is not tied up in a project longer than necessary.
In this sense, Epcon confers Franchise Builders their own freedoms too -- the freedom to focus on building following a tested recipe and the freedom to not worry about creating their own marketing strategy and business processes. Epcon homes offer both buyers and Franchise Builders the freedom to realize their aspirations in the most efficient way possible.
Investigate the Epcon franchise opportunity
For in-depth details about the Epcon franchise opportunity, visit www.epconfranchising.com, where you can download a free franchise report and research the brand and industry.
Disclaimer: The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.
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