SOURCE: Epcon Communities Franchising Inc.

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February 25, 2016 15:58 ET

Epcon Franchise Builders Head to Columbus to Learn From Housing Experts, Share Business Strategies

Epcon Celebrates 30 Years of Homebuilding, 20 Years of Franchising, and Unveils New American Porch Collection Home Models

COLUMBUS, OH --(Marketwired - February 25, 2016) - Epcon Franchise Builders came from all across the country to gather for the Epcon National Conference February 8-10 in Columbus, Ohio. The three-day event included industry leading experts who shared tips and business strategies, as well as a celebration of Epcon milestones: 30 years in homebuilding and 20 years in franchising. To mark the event, Tim Rini, VP of Epcon Communities Franchising, rolled out the new American Porch Collection home models, as well as upcoming building designs and new benefits for Franchise Builders.

Lessons in building, marketing and selling homes

The conference is broken into four separate but parallel tracks that focus on construction, sales, marketing and the needs of home builders. Each track is designed to leverage the knowledge and experience of the Epcon franchise home building organization, which is recognized nationally for its success in building more than 28,000 homes since 1986.

One of the most valuable experiences for all Epcon Franchise Builders is the opportunity to learn from experts in the housing industry. One of the highlights of this year's conference was Jeff Shore, author of "Buying the Experience: Real Life Lessons About the Way Real People Buy Homes," and "The 4:2 Formula: Getting Buyers Off the Fence and Into a Home."

Shore led multiple sessions on ways builders can improve the buying process, and achieve higher margins by delivering great customer experiences. A central insight: Builders don't always need to spend a lot more money in order to generate higher sales volumes and higher sales prices. Great customer experiences don't have to be expensive to produce. He also shared best practices for hiring the right sales specialists.

The Franchise Builder track also brought builders together into roundtable discussions to share strategies for handling public zoning requests, explaining project benefits, and winning approval. In a session titled, "Strategic Thinking for the Home Building Industry," Jeff Prager, founder of Backroom Management Services, LLC offered tactics and tools that will help residential builders generate predictable cash flow, while Bob Whitten, a partner in SMA Consulting, discussed the commonalities that successful home builders share. An emphasis on delivering outstanding customer experience was the focus of "Creating One Remarkable Experience in the Age of the Customer," presented by Paula Huggett and Jimmy Diffee of the Bokka Group.

Immersive technologies, demographic trends take center stage

Two general sessions were hosted by experts who spoke about the latest trends in digitally transforming the customer experience, and highlighting the 55+ housing market and current industry trends and statistics that will guide residential Franchise Builders.

Tim Costello and Melissa Morman from BDX and Builder Homesite, Inc. (BHI) showed examples of groundbreaking sales experiences using social media and tech tools to create virtual reality experiences. With the use of an iPad for a guided tour of the model home, Costello said, "You can curate your own visit to give you that perfect tour."

He challenged Epcon Franchise Builders to add just one new digital tool that will transform the experience and increase the expectations of the homebuyer. Morman highlighted that even at the most basic visit in the sales office, buyers need to feel engaged even while waiting to speak with a sales specialist. This is where interactive monitors and iPads with immersive content are valuable tools.

Sheila Miller, Vice President of Multifamily and 55+ Housing Market shared current trends in this niche segment of residential housing.

"Close to 10,000 Americans turn 65 years old every day proving that there is a growing need for low-maintenance, energy efficient housing," Miller said. "In 2016, about 42.5% of all households have someone aged 55+ and is expected to rise to 45% by 2024."

Highlighting the trends and preferences of the 55+ homebuyer, Miller solidified that Epcon is on target for continued success in their business model and with the homebuyers they serve. 

Epcon debuts new home designs

Moving into the next 30 years of success, Vice President of Epcon Communities Franchising Tim Rini added to the excitement by unveiling the new American Porch Collection. This new design adds to already successful floor plans such as the Palazzo, Portico and Promenade, and will create additional entertaining space that faces the street, inviting neighborly interactions. He said marketing and prototypes are ready for Franchise Builders.

Rini also spent time highlighting new and improved benefits of being an Epcon Franchise Builder, and introduced new National Account Partners.

"We are delighted to host this conference as one vital and important aspect of our Franchise Builder support system. Every year this event brings our Franchise Builders and industry professionals together and delivers invaluable learning and networking opportunities," Rini said. "This is an especially important year where we're also celebrating two important milestones: 20 years in franchising and 30 years of growth in the homebuilding industry."

Learn more

Epcon Communities Franchising Inc. is America's 38th-largest homebuilder ("2014 Builder 100," Builder Magazine, May 2015). For in-depth details about the Epcon franchise opportunity, visit

Disclaimer: The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.

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