July 08, 2015 09:45 ET

Epcon Home Closings Up 41% Through First Five Months of 2015

How the Home Building Franchise System Continues to Thrive With the Wealthiest Home Buying Demographic

DUBLIN, OH--(Marketwired - Jul 8, 2015) - The demand for award-winning Epcon Communities has never been higher, and the home building franchise system has announced that its home closings are up 41% for the first five months of 2015.

Epcon Communities Franchising Inc. is America's 38th-largest homebuilder ("2014 Builder 100," Builder Magazine, May 2015), and one of the few home building franchise companies that exists. Epcon and its Franchise Builders develop communities of ranch-style, low-maintenance homes popular with 55+ buyers -- a demographic that is projected to drive new home sales in the United States for many years to come.

The popularity of the brand's award-winning homes has much to do with Epcon's appeal to the 55+ buyer. The fact that the wealthiest home-buying demographic loves the brand's homes is evident in Epcon's home closing numbers: Epcon has reported 365 closings in the first five months of 2015, which is 41% higher than the same period of the previous year.

Epcon Communities are growing quickly around the country

With the increasing demand to live in Epcon Communities around the country, the brand is off to the races for 2015. The home building franchise system recently announced that approximately 30 new Epcon Communities, mostly in the Midwest and Southeast, are planned for 2015. Many of these communities will be composed of fewer than 50 homes and will feature the company's popular detached models and community amenities. Also, several new Epcon Franchise Builders will join the network in 2015.

"There is massive demand for ranch-style, low-maintenance housing, and not nearly enough builders are focusing on the needs and desires of 55+ buyers," said Ed Bacome, CEO and Director of Epcon. "This mismatch between supply and demand creates a huge opportunity for Epcon Franchise Builders."

Why Epcon will thrive for years to come

There are 76 million Baby Boomers, according to the U.S. Census Bureau. Many plan to buy new homes for retirement that are smaller but offer amenities that they will finally have time to enjoy. Epcon's home building franchise system is perfectly positioned to capture these buyers. Since the company's founding in 1986, the brand has considered the needs of a neglected customer segment -- mature home buyers.

Today that segment represents a special opportunity. There are millions of active adult home buyers, they are wealthier than other generations, and they have better credit and more equity in their existing homes. That puts them in the best position to buy, which is why Metrostudy (a division of Hanley Wood) projects that Baby Boomers will purchase 52 percent of the new homes sold between now and 2019.

Major home builders are beginning to develop products that will appeal to buyers with empty nests and eager for an active lifestyle. But Epcon's home building franchise system communities have been popular with 55+ homebuyers for nearly three decades -- a major advantage for its Franchise Builders.

"Stick with the active adult market," said John Delin, owner of an Epcon home building franchise system in the Dallas-Fort Worth area of Texas. "There is a 20-30 year window for this demographic being interested in buying homes in active adult communities. I recommend affiliating with Epcon because they have the experience and background to marry into that marketplace. They have the proven track record with their business model."

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The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.

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