May 26, 2015 10:26 ET

Epcon's Core Customers Driving the Housing Market, NAHB Data Shows

National Association of Home Builders Presented Compelling Data at the Epcon Communities Franchising Annual Conference

DUBLIN, OH--(Marketwired - May 26, 2015) - Sharon Dworkin Bell, Senior Vice President with the National Association of Home Builders, outlined compelling data on the Baby Boomer demographic and its impact on the growth of the housing market to Epcon's annual conference of Franchise Builders in Columbus, Ohio.

The 79 million Americans who are 55 and older have more wealth than any other age group, Bell said, which makes them not only the most attractive demographic for home builders, but also the demographic that is most likely to purchase a home. Metrostudy research projects that people 55+ will buy more than half of the new homes sold in the next five years.

Bell told attendees of the Epcon conference that nearly half of the 55-and-older home buyers in 2013 were able to purchase their homes without a mortgage, citing data gathered by The American Housing Survey. Not only do 55+ buyers have the wealth to purchase homes, they create substantial wealth in their communities, Bell said, which is a selling point that Epcon Franchise Builders can present to local officials during the zoning and permitting process for their communities. A 100-unit, 55+ community can create $2.3 million in tax revenue for its local municipality in the first year of construction alone, the NAHB reports.

As a result of people living longer and healthier lives, there is a massive demand for active adult housing, and there are not nearly enough builders focusing on the needs and desires of 55+ buyers to meet that demand. This creates a huge opportunity for Epcon Franchise Builders. Epcon has been building homes popular with 55+ buyers for nearly three decades, has a wealth of expertise, and can help new and existing home builders tap into this marketplace by providing time-tested construction, sales, marketing, and business systems.

Epcon Communities Franchising Inc. is America's 38th-largest homebuilder ("2014 Builder 100," Builder Magazine, May 2015), and one of the only home building franchise companies that exists. Epcon and its Franchise Builders develop communities of ranch-style, low-maintenance homes popular with active adult buyers -- a demographic that Metrostudy projects will drive new home sales in the United States for many years to come. 

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The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.

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