SOURCE: Epic Financial Corporation

August 23, 2006 09:15 ET

Epic Financial Corporation Completes Successful Test of Its Radio Marketing Campaign for the NoMoreMortgage™ Program

FRESNO, CA -- (MARKET WIRE) -- August 23, 2006 -- Epic Financial Corporation (PINKSHEETS: EPFL) today announced that its wholly owned subsidiary, ASAP Marketing Corporation, has recently completed an enormously successful market test of its new radio marketing campaign for NoMoreMortgage™, a unique program designed to reduce most types of consumer debt, such as home mortgages, auto loans, credit card debt and student loans.

Rodney Ray, CEO of Epic, stated, "The consumer response to a five-week test of a 60 second radio spot, which offers consumers a NoMoreMortgage™ Debt Elimination Tool Kit, has exceeded even our most optimistic expectations. We are receiving an excellent consumer response rate from the radio campaign, which has been airing nationally, at varied times, via radio stations in selected cities and on satellite radio."

"Epic is very excited about the success of the radio marketing campaign, which is designed to reach a growing base of consumers, who are feeling the pain of increased debt and rising interest rates. Based on the strong response to the radio test, Epic is planning to continue to expand the coverage of the radio spots over the upcoming months," stated Mr. Ray.

Mr. Ray added, "The NoMoreMortgage™ plan offers consumers a better way to manage and reduce their debt and the potential to increase the quality of their lives by taking debt management one step further to become wealth creation model. The typical client can expect to eliminate all debt, including a home mortgage, in as little as 9 years."

Continuing, Mr. Ray said, "Given ASAP Marketing's integrated approach in reaching consumers via multiple media channels, a short-form 60 second direct response TV spot has just been completed and is expected to begin airing on selected cable TV channels in September. With this integrated marketing approach of airing a combination of radio spots and both short- and long-form direct response TV infomercials, we believe that our consumer response rate, and subsequently our revenue outlook, will increase significantly by creating a growing base of NoMoreMortgage™ customers throughout the U.S."

About Epic Financial Corporation

Epic Financial Corporation, through its wholly owned subsidiary, ASAP Marketing Corporation, is the exclusive marketing company for NoMoreMortgage™, a unique mortgage and debt reduction instrument to the consumer marketplace. NoMoreMortgage™ is a system that manages and more quickly retires a consumer's mortgage, credit card, student loan and other types of debt through a complex, software-driven analysis and creation of a debt management and wealth creation program.

Through an integrated marketing approach, involving media buying and lead generation for marketing campaigns and infomercials via cable TV, radio, print, and Internet, Epic will position itself and the NoMoreMortgage™ program as the premier provider of debt reduction and wealth creation strategies and lead generation services to reach the consumer marketplace. Through this growth strategy, Epic will have the unique market positioning as one of the first companies to offer debt reduction, mortgage banking, wealth creation and financial management programs to the consumer.

A number of statements referenced in this Release, and in interviews that have been granted, are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Epic Financial Corporation with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Epic Financial Corporation does not undertake any responsibility to update the "forward-looking" statements contained in this news release. Any communications received by fax or e-mail concerning Epic Financial Corporation which have not been authorized by the Company or its investor relations/media advisory firm are specifically disavowed by the Company.

Contact Information

  • Contact Person:
    Rodney Ray
    CEO
    Epic Financial Corporation
    888-576-0320

    Epic Financial Corporation
    7545 N. Del Mar Avenue, Suite 102
    Fresno, CA 93711