SOURCE: Epicor Software Corporation

Epicor Software Corporation

January 13, 2014 09:00 ET

Epicor Announces General Availability of CRM 7.0 for Retail, the Next-Generation Foundation for Winning Customer Engagement and Loyalty Strategies

NEW YORK, NY--(Marketwired - Jan 13, 2014) - NRF 2014 -- Booth 3501 -- Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, today announced the general availability of Epicor Retail CRM 7.0, giving retailers a powerful next-generation foundation for winning customer engagement and loyalty strategies.

The Epicor Retail CRM 7.0 solution enables retailers to build deep, progressively beneficial relationships with customers -- in a way that inspires them to develop and maintain deep, lasting relationships with a retailer's brand. A multi-brand, multi-channel database offers retailers a 360 degree customer view. Using this full view of the customer, their attributes, and behaviors, the Epicor Retail CRM 7.0 robust segmentation modeling allows retailers to build more personalized campaigns and promotions for improved profits and brand loyalty.

A well-designed retail loyalty program is intended to encourage or change customer behaviors; specifically, by providing meaningful incentives for them to shop more and spend more. Epicor Retail CRM 7.0 gives retailers the powerful tools to help differentiate and customize multiple, distinct loyalty programs with their own set of rules and point balances, while simplifying and automating customer relationship management (CRM).

Epicor Retail CRM 7.0 allows retailers to drive loyalty and lifetime value by fully engaging with customers across all channels and brands using in-depth knowledge of who they are; how, when, and where they shop; what they buy; and what motivates them to buy again. All of this, plus an intuitive solution with wizards, loyalty automation, and robust query tools enables retailers to increase customer retention and wallet share, use their marketing dollars more effectively, and build relationships and brand loyalty with their customers.

"With true multi-divisional support right out of the box and no customization required, Epicor Retail CRM version 7.0 offers retailers a complete omni-channel and holistic view of customers across brands, channels, and geographies," said Ian Rawlins, vice president of retail marketing and business development, Epicor. "With Epicor Retail CRM, retailers can be more impactful and strategic in their day-to-day CRM efforts to better understand consumer behavior and shopping patterns to drive greater customer satisfaction, loyalty and profits."

About Epicor Retail
 
Epicor provides advanced solutions for retailers seeking to streamline processes, integrate channels, leverage intelligence and inspire customers, to maximize profitability. The Epicor Retail end-to-end suite is designed to meet the evolving merchandise and service expectations of today's connected, cross-channel shoppers, and the business requirements of the most demanding soft goods, hard goods and specialty retail environments in a variety of industries including apparel, footwear, discount, general merchandise, automotive aftermarket, lumber and building materials, nursery, and pharmacy. Thousands of leading companies -- from Aeropostale, Aftermarket Auto Parts Alliance and Build-A-Bear Workshop, to General Nutrition Centers, True Value Company and VF Corporation -- trust Epicor to help them remain current, competitive, and consistently strong.

About Epicor Software Corporation
Epicor Software Corporation is a global leader delivering inspired business software solutions to the manufacturing, distribution, retail and services industries. With over 40 years of experience serving small, midmarket and larger enterprises, Epicor has more than 20,000 customers in over 150 countries. Epicor enterprise resource planning (ERP), retail management software, supply chain management (SCM), and human capital management (HCM) enable companies to drive increased efficiency and improve profitability. With a history of innovation, industry expertise and passion for excellence, Epicor provides the single point of accountability that local, regional and global businesses demand. The Company's headquarters are located in Dublin, California, with offices and affiliates worldwide. For more information, visit www.epicor.com.

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Epicor and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.

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