March 01, 2012 09:00 ET

EPiServer Acquires Business of e-Commerce Solution Provider Mediachase

Acquisition Accelerates Delivery of e-Commerce and Digital Marketing Solutions to Improve Customer Experience

CHICAGO, IL and STOCKHOLM, SWEDEN--(Marketwire - Mar 1, 2012) - EPiServer, an innovator in multichannel digital marketing and e-Commerce software, announced today that it acquired the business of longstanding technology provider, Mediachase, an e-commerce and collaboration software solutions provider. The move brings together EPiServer's existing digital marketing capabilities with Mediachase's easy-to-use e-commerce framework to meet next generation cross-channel needs for delivery to EPiServer's partner and customer network.

"Our partners and customers have asked us to move our e-Commerce solution forward at a faster pace," Martin Henricson, CEO of EPiServer, said. "This acquisition builds on a great technology partnership and puts us in position to deliver greater value to our customers and partners who are capitalizing on the exploding e-Commerce market."

The combined business is equipped to support a larger customer base and to allow a broader partner network to serve the market. New and existing customers have access to the proven EPiServer Commerce solution built on Mediachase technology, as well as the broader EPiServer platform that can accommodate cross-channel sales and digital marketing features available to some of the most advanced brands today.

The acquisition supports EPiServer's goal to offer its partners an online commerce vehicle equipped with features and capabilities that are critical to providing a great online customer experience. By engaging customers across social, mobile and web channels, personalizing visitor experiences for greater conversion, and by bridging the gap between online and in-store experiences, EPiServer's enhanced suite offers demanding time-to-market requirements and meets wide ranging business needs.

In his report, The Agile Commerce Platform, Forrester analyst Brian Walker sheds light on the importance of cross-channel commerce capabilities: "eBusiness professionals must empower their developers, business people, and partners to innovate and optimize the customer experience in and across these touchpoints, creating opportunities to drive profitable business growth."

EPiServer began its relationship with Mediachase in 2009, rolling out scalable and flexible e-commerce for businesses including INTERSPORT, Hallmark, and Libris. The combined business grants the customer and partner network access to a comprehensive lineup of software products, services, and business communication solutions that enable strong e-commerce and digital marketing capabilities for any size organization.

"Bringing Mediachase's dynamic solution into the EPiServer suite allows for a seamless transition, as Mediachase's commerce engine merges tightly with the EPiServer platform," Henricson said. "Our customers have taken advantage of EPiServer Commerce to deeply integrate into common business systems while proving the flexibility of the EPiServer platform for enterprise customers. Advancing our product management and marketing features is the next logical step."

With this acquisition complete, EPiServer expands their coverage in the U.S. market to include 150 new clients from Mediachase, as well as their product portfolio. Terms of the deal were not disclosed.

For the complete suite of EPiServer products and solutions, visit

About EPiServer

EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 3,500 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 10,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 500 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 13,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing EUR 5.7 billion in fund commitments.

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