December 04, 2012 06:00 ET

EPiServer Partners With agencyQ, National Down Syndrome Society for Website Redesign

EPiServer CMS Provides Content Flexibility to Increase Social Engagement, User-Generated Content, Advocacy and Resources

CHICAGO, IL--(Marketwire - Dec 4, 2012) - EPiServer, the world's fastest growing provider of platforms that drive online engagement and business results for end customers, today announced their involvement in the redesign of the National Down Syndrome Society's (NDSS) website. Using EPiServer CMS, agencyQ designed the new website to help the non-profit organization increase social engagement and user-generated content while also promoting site awareness and resources for patients, families, donors and all those affected by Down syndrome. With EPiServer CMS, NDSS has been able to streamline and amplify content generation efforts while better engaging with patients and advocates through increased site visitors and page views, e-newsletter opt-ins, advocacy alerts and audience awareness.

Before their website redesign, NDSS struggled to keep content updated and relevant on their website. Because developers had to participate in every change, the NDSS marketing team found it difficult and time consuming to update information on their website on a regular basis. As a result, they were passing on opportunities to engage, both socially and through customized content, with patients and donors and instead finding other, less effective ways to communicate their message and resources.

Since redesigning the website with EPiServer CMS, NDSS Vice President of Marketing Julie Cevallos says updating the website is far more streamlined, providing her and her team with the opportunity to save time and money, while keeping the content relevant and fresh, engaging with patients and advocates via their Virtual Storybook, and promoting their message faster than ever. "We're thrilled that we can easily update our own content without the help of expensive developers," said Cevallos. "EPiServer CMS provides us with the ability to increase both subscriptions to our online newsletter and engagement across our social channels. In addition to the increase in user sign-ups, we've received positive feedback about the ease of navigation and the extensive collection of pictures we've been able to post. It really gives people a chance to see the face of Down syndrome and develop a personal attachment to the cause."

In addition to building their more engaging website, NDSS has experienced a number of positive results:

  • Increased user opt-ins for their e-newsletter
  • Drive 67% more visits through social channels
  • Increase social engagement with user-generated, viral content
  • Save time and resources, using the website as their primary channel of communication

"We're always excited to work with organizations like the National Down Syndrome Society, especially as they work to provide better resources and advocacy to those who need it," said Bob Egner, President at EPiServer. "We're proud to offer a product that makes it easier for organizations like NDSS to communicate better and build awareness for their cause, and we look forward to continuing to do so in the future."

Read the EPiServer case study for more details on the results of the project: For a look at the new NDSS website, go to For more information about EPiServer CMS, head to

About EPiServer:
EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 4700 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 590 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 14,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing EUR 5.7 billion in fund commitments.