SOURCE: ePrize

ePrize

April 17, 2013 09:00 ET

ePrize and Curalate Announce Strategic Partnership

Leaders in Promotions and Visual Recognition Technology Align to Provide Streamlined Pinterest Programs

PLEASANT RIDGE, MI--(Marketwired - Apr 17, 2013) - ePrize, a leader in digital engagement for social, mobile and web campaigns, has partnered with Curalate, the leading marketing and analytics platform for image-centric social media sites, to offer brands customized, user-friendly, sweepstakes and contests on the popular image sharing site, Pinterest. The partnership combines Curalate's proprietary technologies for tracking and powering Pinterest promotions with ePrize's powerhouse platform in creating full scale promotions, loyalty and mobile solutions, bringing a streamlined promotion flow to the marketplace.

"In today's digital landscape, social networking is visual networking. This trend is driving brands to build more awareness and deepen engagement with consumers on Pinterest," said Sara Kowal, VP of Innovation at ePrize. "By partnering with Curalate, we're now able to provide our clients a customizable, multi-channel flow for Pinterest sweepstakes and contests alongside our industry-leading strategic, creative, legal and fulfillment services."

With 70 percent of social media conversations now containing imagery, brands must be aware of, and leverage, picture-based platforms. In fact, according to a 2012 Pew Research report, 15 percent of online adults are Pinterest users. However, despite the site's popularity, Pinterest promotions were previously time consuming for users to enter, and arduous for brands to measure. The new partnership between ePrize and Curalate allows brands to design seamless, measurable promotions that align with social networking objectives, showcases brand-owned content and boosts consumer engagement.

"The popularity of Pinterest demonstrates that consumer behavior is undergoing a fundamental shift," said Apu Gupta, CEO and co-founder, Curalate. "Increasingly, consumers prefer to engage with brands using pictures rather than words. This is forcing brands to scramble to capitalize on Pinterest. In teaming with ePrize, we're making it incredibly easy for brands to leverage this trend, now."

To learn more about Pinterest promotion opportunities with Curalate and ePrize, please register for a joint webinar on May 2 from 2:00-2:30pm ET: http://www.eprize.com/engage/webinars/

About ePrize
ePrize is a global leader in digital and mobile engagement. A majority of Fortune 500 brands such as Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T, have relied on ePrize's multi-channel solutions to engage consumers on their path to purchase -- all on a single unified platform. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Phoenix, San Francisco, and Seattle. Visit us at eprize.com or text CRM to 35350 for mobile demos and alerts. For ePrize's press kit, click here.

About Curalate
Headquartered in Philadelphia with offices in NYC, Curalate is the only platform that applies advanced image recognition algorithms to social media conversations to make sense of the visual web, starting with Pinterest and Instagram. Hundreds of the world's leading brands and agencies across multiple sectors, including consumer packaged goods, retail, publishing, luxury, automotive and media have turned to Curalate to help them cultivate more meaningful relationships with consumers and increase sales using visual social media sites. Curalate is backed by top tier venture capitalists including NEA and First Round Capital. For more information please visit: www.curalate.com.

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