SOURCE: ePrize

ePrize

May 07, 2013 10:17 ET

ePrize CEO to Discuss Mobile's Role in the Path to Purchase as Platinum Sponsor of MMA Forum New York

At MMA, Leader in Digital Engagement Will Provide a 360-Degree View of Using Mobile to Accelerate the Path to Purchase

PLEASANT RIDGE, MI--(Marketwired - May 7, 2013) - ePrize, a leader in digital engagement for social, mobile and web campaigns, will be playing a central role this week at the Mobile Marketing Association Forum in New York City, May 8-10. In addition to being the platinum sponsor of this keystone event, ePrize CEO, Matt Wise, will moderate a panel workshop on May 8, discussing the role of mobile on the consumer's path to purchase and speaking on May 9 about the marketing revolution. ePrize, a premier member of the MMA, is also powering an SMS campaign to run throughout the event for attendees.

This year's MMA Forum offers attendees the opportunity to better understand how mobile is becoming an integral part of the path to purchase -- and how it impacts a company's branding, transactions and sales conversions. Matt Wise will be involved in the following speaking engagements:

  • A 360-Degree View of Mobile Along the Path to Purchase, Wednesday, May 8, 9:30-10:30 AM ET. Matt Wise will lead this panel workshop discussing mobile's role along the path to purchase and how to better engage with customers along this journey. Attendees will leave with a stronger understanding on how to leverage mobile to generate brand awareness and loyalty, and bolster brand ROI from a multi-channel presence.
  • The Marketing Revolution, Thursday, May 9, 9:45-10:10 AM ET. Matt will discuss ways in which top brands are guiding the path to purchase, through customer engagement, bridging the gap between in-store and digital, and the importance of social.

"It's a watershed time for consumer behavior in the mobile space," said Matt Wise. "Up until now, digital interaction has been on a PC for the most part. As we see more and more tablets and smart phones enter the marketplace, most brand interactions will soon take place on the 'new first screen' -- a handheld device. ePrize is well positioned to create multi-screen experiences to engage consumers, all on one technology platform. Our commitment to the MMA backs up our belief in the next generation of mobile."

ePrize will additionally activate the conference with SMS campaigns, mobile wake up calls, live polling and voting to screen and more for all MMA Forum attendees. This interactive, mobile engagement throughout the conference represents the premium marketer's place on creating interactive, engaging conversations among customers. ePrize aims to show that engagement campaigns should be fun for customers, establishing a positive bond with the user to keep them entertained or educated, and ideally coming back for more as brand loyalists.

About ePrize
ePrize is a global leader in digital and mobile engagement. A majority of Fortune 500 brands such as Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T, have relied on ePrize's multi-channel solutions to engage consumers on their path to purchase -- all on a single unified platform. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Phoenix, San Francisco, and Seattle. Visit us at eprize.com or text CRM to 35350 for mobile demos and alerts.

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