SOURCE: ePrize


April 23, 2013 10:09 ET

ePrize Launches Mobile Software Development Kit to Drive Native App Engagement

New Mobile SDK From ePrize Keeps Consumers in App While Driving Multi-Channel Promotions

PLEASANT RIDGE, MI--(Marketwired - Apr 23, 2013) - ePrize, a leader in digital engagement for social, mobile and web campaigns, today announced the introduction of a new Mobile Software Development Kit. Brands can give consumers access to multi-channel ePrize campaigns marketed through the brand's native app. With ePrize's Mobile SDK, brands can more deeply engage with their customers on mobile via in-app promotions including sweepstakes, instant-win and contest programs.

"While apps are incredibly popular among today's mobile consumer, we often see brands struggle to keep the consumer engaged in their app," said Sara Kowal, VP of Product Innovation. "With our new Mobile SDK offering, brands are empowered to integrate their multi-channel promotions and campaigns all within one native app; extending engagement to mobile devices and creating a unique experience for the consumer."

With over 800,000 offerings in Apple's app store alone, it is a challenge for brands to drive consistent usage of their mobile apps. ePrize's Mobile SDK not only encourages repeat app engagement by supporting multiple promotions within the app, but can also notify the user every time there is a new promotion. An app update only needs to be pushed once after the SDK code has been installed; adding new ePrize campaigns to the app does not require an update. Configurations are customizable and returning users are automatically logged in after the first visit, simplifying the participation process.

For ePrize clients, implementation is simple. The app team easily integrates the Mobile SDK library and configures it to fit their app. Then, all of a brand's ePrize campaigns are featured. When a promotion launches, an icon or banner appears to the consumer, cuing them to enter via the campaign's mobile-optimized microsite, while keeping the consumer in app.

Finally, in addition to offering brands multi-channel promotions capabilities all within one app, the Mobile SDK is a proven way to secure customer data and relevant insights. By keeping consumers returning to their app, brands can reduce app abandonment, learn more about their customer base, and engage consumers with multi-channel executions.

ePrize's Mobile SDK is now available. Visit for more information.

About ePrize
ePrize is a global leader in digital and mobile engagement. A majority of Fortune 500 brands such as Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T, have relied on ePrize's multi-channel solutions to engage consumers on their path to purchase -- all on a single unified platform. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Phoenix, San Francisco, and Seattle. Visit us at or text CRM to 35350 for mobile demos and alerts. For ePrize's press kit, click here.

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