SOURCE: ePrize

ePrize

November 21, 2012 09:00 ET

ePrize Sees Increases in Consumer Engagement for Holiday-Themed Social Campaigns

Brands Using Social With Holiday Campaigns Result in 30 Percent More Visits

DETROIT, MI--(Marketwire - Nov 21, 2012) - It's not just the most wonderful time of the year; it also happens to be one of the most competitive...for brands, that is. ePrize, the leader in multi-channel engagement, today announced that consumers spend an average time of 10 minutes, 20 seconds with brands running a holiday campaign powered by the company's social platform. Consumers are also returning an average of 6.28 times when an instant win component is included. Overall, holiday-focused programs containing a social media element are resulting in approximately 30 percent more campaign visits than those without a social element.

"Q4 is always the busiest time of the year for consumer-facing brands," said Matt Wise, ePrize CEO. "Brands are looking for new and innovative ways to build relationships with consumers and ultimately gain share of wallet. As consumers rush through the holiday season, our stats show that brands are benefitting from this extended online engagement along the consumer's path to purchase."

ePrize will power dozens of holiday-themed gamification and social campaigns for brands this year, showcasing a growing trend. Examples of brands launching holiday campaigns powered by ePrize this season include:

  • On November 13, Kirkland's launched a virtual living room campaign through which consumers can visit a microsite, mobile site or the company's Facebook page. Using gamification tactics, the campaign incents individuals to engage in Christmas tree decorating using Kirkland's products or to take a personality test that provides gift recommendations. Both activities earn participants multiple entries for the chance to win a $10,000 Kirkland's shopping spree. Site visitors can also earn entries by socially sharing the campaign or taking a poll. And, to keep consumers coming back, they have the chance to play one instant-win game per day for Kirkland's products.

  • NESTLÉ® TOLL HOUSE® capitalized on the "cookie swap" tradition of the holidays with a Facebook engagement program rewarding consumers with product coupons and sweepstakes prizes. The more fans shared with their Facebook friends, the more chances they had at winning. With every three successful cookie swaps, consumers unlocked a new sweepstakes level -- and at each of the three sweepstakes levels, there was a unique prize to win, including the chance to win $5,000. With nearly 50,000 registrations, 30% returned to engage friends with the Facebook app.

The campaigns mentioned above are just two examples of brands looking to extend engagement with consumers this year through ePrize's multi-channel technology. ePrize's mobile engagement and social loyalty tactics have been proven to double or even triple basket size, and can be seamlessly integrated into a brand's social, mobile and web properties through ePrize's proprietary technology.

About ePrize
ePrize is the global leader in digital and mobile engagement. The company's multi-channel engagement solutions enable the world's largest brands to continue the dialogue from web to social to mobile, all the way to POS on a single unified platform. Last year, more than 50% of the Fortune 500 and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle. ePrize acquired a division of Apollo Data Technologies in 2011, and Cellit, a mobile solutions company, in 2012. Catterton Partners, a consumer-focused private equity firm, acquired ePrize in August 2012.

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