SOURCE: EQ Labs, Inc.

EQ Labs

December 10, 2009 07:08 ET

EQ Smart Energy Drink™ Increases Pace in Preparation for 2010

LAS VEGAS, NV--(Marketwire - December 10, 2009) - EQ Labs, Inc. (PINKSHEETS: EQLB) (herein referred to as "the Company") confirmed from its Las Vegas headquarters that discussions are in progress with three of the nation's largest retailers and distributors representing the major segments of the consumer market. Announcements that formal agreements have been signed with the major retail chains of convenience and grocery stores and one of the top 3 department stores are scheduled for press releases during this month of December 2009.

"Timing is very important," stated Mo Owens, the CEO of EQ Labs, Inc. "Since these pending agreements are beyond the introduction and evaluation stages, we collectively felt it more advantageous to wait until January to commence distribution to these entities -- in fact, the rest of the process is academic. We are gearing up to commence delivery during the first month of 2010. We are producing additional inventory, especially since we have three new fruit flavors of the EQ Smart Energy Drink™ tablets and are already experiencing sales increased from new and existing accounts with the Speedee Mart and City Stop chains, along with a significant number of select 7-Eleven convenience stores throughout the U.S. and Foodpro Distributors. These alternative flavors have been well received by our focus groups and the above referenced parties. Secondly, we are securing three additional major U.S. distributors throughout the country who will service these new accounts, in addition to introducing our products throughout the U.S. and North America. In preparation for this, we are presently hiring additional sales mangers for the north and southwest territories. We have produced new commercials that will be aired on various networks throughout the country to support an increase in sales. Airtime on additional regions has been secured for future expansion. W are definitely picking up pace in preparation for early first quarter of 2010, this will be our break out year and these initiatives are vehicles for achieving these goals."

The company is also happy to announce that the off-road racing team it sponsors, LVCD, won first-place overall in the Score International on December 5, 2009. The team's anchor, TJ Flores, the 2008 Baja 1000 winner, led his team to a winning record of 14 wins of 20 races during the 2009 season. "If our driving team is indicative of our success in the energy drink industry, look for big things from us in 2010," said Owens.

About EQ Labs, Inc.:

EQ Labs Smart Energy Drink™ is an effervescent tablet that provides instant energy in any beverage. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee, EQ keeps you going any time -- day or night.

For more information about EQ, visit:

Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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