EQ Inc.

EQ Inc.

August 28, 2013 09:00 ET

EQ Works Launches New Partner Program Agency First™

Empowering Advertising Agencies with the Best Media Buying Expertise

TORONTO, ONTARIO--(Marketwired - Aug. 28, 2013) - EQ Works (TSX:EQ) a leader in targeted mobile, social, video and online advertising today announced the launch of Agency First, a partner program designed to extend digital media buying capabilities to advertising agencies that don't have in-house expertise.

Agency First empowers agencies with the ability to deliver sophisticated media buying solutions, previously only available to the largest players. Using the EQ Works' proprietary platform, small to mid-sized agencies will be equipped with real-time media buying, optimization and reporting capabilities, in addition to their own dedicated or in-house expert resource.

Through Agency First, trained media buyers are either dedicated or working on-site at partner agencies and are available to consult, plan and execute digital media buys using EQ Works' state-of-the-art real-time targeting platform. Expert staff will provide complete support for agency partners, from consulting on media strategy, to participating in the RFP process, to attending client pitches and meetings.

"Larger agencies have either invested millions of dollars in platforms with similar capabilities, or have offloaded the media buying function and accountability," said Geoffrey Rotstein, President of EQ Works. "With Agency First, control resides with the agency. Partners will be able to harness the knowledge and insights from a dedicated media buying team and work directly with leading digital marketers, without any of the associated costs."

There is no cost for the program. The only prerequisite is that agency partners have a desire to compete for media budgets and provide the best possible solutions to their clients. The benefits to the agencies include increased revenue and profitability, access to a state-of-the-art media buying platform, on-site dedicated staff and access to real-time insights and reporting.

"Today, more than ever, agencies need to work closer with media planners and buyers to ensure flawless execution of campaigns," said David Katz, EVP of EQ Works. "There are dozens of larger ad agencies in Canada being served by their captive or affiliated media agencies. Few options exist for hundreds of other digital agencies, many of which are competing well with the larger players in other respects. With Agency First, we came up with a solution that allows our agency partners to have access to their own best-of-breed technology combined with greater expertise, control and influence in the media buying process."

Agency First is available to advertising agencies across Canada either as a dedicated service or shared service to align with agency partners' media budgets. More information on EQ Works' Agency First program is available by visiting www.agencyfirst.ca.

About EQ Works

EQ Works (www.eqworks.com) provides a smarter way to target customers. The Company uses its real-time technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device. EQ Inc., operating as EQ Works, is the owner of the trademarks EQ Works and Agency First.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. EQ Inc. is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

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