EQ Works

EQ Works

November 20, 2013 08:00 ET

EQ Works Unveils Hercules™ Enhanced Brand Safety Innovation for Mobile and Video Advertising

TORONTO, ONTARIO--(Marketwired - Nov. 20, 2013) - EQ Works (TSX:EQ) a leader in targeted mobile, social, video and online advertising today announced the release of Hercules™ a new brand safety and fraud detection feature for its mobile and video real-time advertising platform.

EQ Works continues to release advanced targeting and brand safety features across its mobile, video and display real-time bidding platform to enable better optimization and performance, and to establish the most effective and safest form of distribution across these rapidly growing channels.

EQ Works' mobile and video real-time bidding channels were further enhanced by integrating with brand safety partners across North America through a new API that enables rapid deployment of data transfer, algorithmic analysis and rule based logic. The result is a system that identifies and suppresses risks faster than ever before. This release incorporates many of the brand safety features already incorporated into the Hercules™ display platform, bringing the mobile and video ecosystems closer to parity with that of display.

In addition, EQ Works has partnered with some of the largest programmatic and RTB video advertising platforms to access some of the best premium and brand safe inventory available anywhere in North America.

"By focusing on brand concerns as a starting point, we have been able to make great progress in leveling the playing field between display, mobile and video" said Geoffrey Rotstein, President and CEO of EQ Works. "With this release, we have significantly improved transparency and quality, and our clients are extremely happy with the insights and performance we have been driving through our mobile and video programmatic solutions."

About EQ Works

EQ Works (www.eqworks.com) provides a smarter way to target customers. The Company uses its real-time technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device. EQ Inc., operating as EQ Works, is the owner of the trademarks EQ Works, Agency First and Hercules.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. EQ Inc. is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

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