SOURCE: EQ Labs, Inc.

EQ Labs

November 04, 2009 06:00 ET

EQ's Advertising Blitz Experiences Growing Successes

LAS VEGAS, NV--(Marketwire - November 4, 2009) - Don't try telling EQ Labs, Inc. (PINKSHEETS: EQLB) (herein referred to as "the Company") about the complexities of penetrating the Latino market. A recent news article stated: "The Latino culture is so segmented and dynamic that it can befuddle advertisers who are not intimately familiar with it." If the demand for the EQ Smart Energy Drink™ tablets is an indicator of appreciating the $700 billion Latino market here in the U.S. along with Mexico and Brazil, the Company seems to have grasped some of the essentials for success, since its earlier sales projections are being surpassed. "We attribute this to the comfort levels that exist through relationships we have worked so hard to establish," stated Maurice 'Mo' Owens, the CEO of EQ Labs, Inc., the manufacturer of EQ Smart Energy Drink™. "Our decision to undertake a marketing initiative with a Latino focus is paying dividends that exceed our expectations throughout the U.S. West Coast. It has become necessary for us to produce additional inventory to support this growing demand, particularly our individual tablets in the three new flavors. Our advertising blitz has increased branding recognition in major Latino-owned convenience store chains, in addition to neighborhood chain stores like Speedy Mart, City Stop, participating 7 Elevens here in the Las Vegas Valley, and numerous other convenience store along the entire West Coast. We believe this strategy influenced the Mariana's Supermarket chain to agree to stock the product just earlier this week. With multilingual radio and television commercials in English, Spanish, and Portuguese geared towards our target audiences, the word is getting out that EQ supports its merchants and distributors. This has increased income opportunities for all stakeholders in our products' commercial success," Owens went on to say.

About EQ Labs, Inc.: EQ Labs Smart Energy Drink™ is an effervescent tablet that provides instant energy in any beverage. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee, EQ keeps you going any time -- day or night. One tablet of EQ Smart Energy Drink™ is the equivalent of one can of any competing energy drink on the market, yet it's more economically efficient and convenient for consumers to use than most energy drink products in the marketplace.

For more information about EQ Labs, visit:

Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Contact Information