SOURCE: eQuest

eQuest

October 03, 2011 12:43 ET

eQuest to Launch New Video Commercials to Coincide With Product and Service Releases

Humorous Ads Tell What Lengths Recruiters Will Go to Obtain Job Posting Performance Data, Candidate Sourcing and Posting Jobs Internationally

SAN RAMON, CA--(Marketwire - Oct 3, 2011) - eQuest today unveiled its newest commercial to promote the company's expanding product and service lines. It is the second in a four-part series exclusive to eQuest's YouTube™ viewers and worldwide customers called "Viva eQuest."

Targeting the vast Human Resources industry, "Viva eQuest" underscores the need for an online product that easily allows recruiters to post and distribute jobs around the world -- all from a single, online page. The service reduces the administrative headache of having to visit each individual job-posting site and manually posting each job.

The commercial details the adventures of a poor, hapless businessman determined to date a woman in the Human Resources department in his company. The woman is always too busy to accept a date because she is too busy posting jobs manually -- job board by job board, night after night. Of course, the dilemma is resolved when he suggests eQuest as the answer to both their problems.

The commercials are the creation of notorious Los Angeles based ad shop The Big Mamoo. "I had a blast working on this campaign," said director Pete Macomber. "eQuest expressed an interest in spicing things up a bit, so we uncorked the hot sauce and had some fun."

Last month eQuest launched its first commercial for its TRAQ24 product -- a job board and social media performance tool that gathers ongoing data on all job deliveries revealing some very astute findings.

"To be honest, we were getting pretty tired of boring, instructional commercials introducing a product in the HR space," said Mike Pauletich, eQuest's EVP of Global Alliances and Customer Success. "This new campaign promises to showcase our new technologies as seen through the humorous side of a typical recruitment workday; stretched a little bit sideways."

The "Viva eQuest" commercial will be released on www.equest.com officially on Monday, October 3, 2011.

About eQuest

eQuest is the global leader in job-posting delivery and job board management services, including candidate sourcing metrics and job board evaluations, job board consultation and planning, job board negotiating, and billing control. Thousands of job boards are supported in the eQuest network reaching over 180 countries and territories worldwide. eQuest is one of the most recognized and admired brands in the human resource industry. eQuest can be reached at www.equest.com.

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