SOURCE: StrongMail Systems

StrongMail Systems

February 17, 2009 10:12 ET

Equifax Selects StrongMail as Centralized Platform for Marketing Email Services

Global Leader in Information Solutions Uses StrongMail for More Efficient Email Delivery

REDWOOD CITY, CA--(Marketwire - February 17, 2009) - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Equifax, a global leader in information solutions, has selected StrongMail to power its marketing email services for Equifax customers. By implementing StrongMail, Equifax will be able to more effectively serve its extensive customer base, which includes numerous Fortune 500 companies throughout the U.S.

With StrongMail's platform, Equifax will be able to address new and emerging deliverability requirements such as domain throttling and email authentication, while providing tighter integration and control.

"StrongMail enables us to better serve our customers with an email solution that is specifically designed to address today's ever-evolving deliverability challenges," said Michael Hall, senior vice president and general manager, Equifax Marketing Services. "By implementing StrongMail, we now have a powerful and flexible email platform that cost-effectively improves deliverability rates, facilitates data integration and ensures the security of our extensive proprietary information."

By centralizing its marketing email services on StrongMail, Equifax can more precisely measure and improve email delivery, automate marketing email campaigns and leverage email response data for more relevant and effective messages. Using StrongMail in conjunction with its proprietary database, Equifax can offer its customers a wealth of demographic and lifestyle information to create more segmented, personalized email campaigns. Additionally, StrongMail's proven email platform provides Equifax with the scalability required to accommodate continued growth and advanced fail-over protection to help ensure uninterrupted client service.

"Equifax's transition from a custom-built solution to the StrongMail platform is a recurring theme that we see in the market today," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "The business benefits of a dedicated, commercial-grade solution -- reduced cost, real-time data access and greater control -- are unique and indisputable."

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

About Equifax (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, Equifax leverages one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses -- large and small -- rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. Equifax empowers individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being. Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 15 countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

Equifax is a registered trademark of Equifax, Inc. Copyright 2009. All rights reserved.