SOURCE: Horse Sense of the Carolinas, Inc.

March 13, 2007 08:00 ET

Equine Assisted Therapy Expert Shannon Knapp Releases First Business Consulting Book

ASHEVILLE, NC -- (MARKET WIRE) -- March 13, 2007 -- Shannon Knapp is founder of Horse Sense of the Carolinas, Inc., an Equine Assisted Psychotherapy (EAP) and Equine Assisted Learning (EAL) practice near Asheville, NC. On March 14, 2007 Knapp releases the first in a series of books she has authored "Horse Sense, Business Sense: Hints and Hurdles to Starting Your Own Equine Assisted Program." Brenda Dammann of Creative, Inc. co-wrote the book. This first book is the straightforward and humorous story of Knapp's own journey from idealistic up-start to savvy entrepreneur. As an experienced veteran in the field, Knapp has learned firsthand how to avoid the pitfalls that threaten the success of a newly developing Equine Assisted Practice.

Equine therapy programs have been in existence for almost thirty years in the form of therapeutic riding. However, a new form of Equine Assisted Practice has evolved in the past decade, and a growing number of people are experiencing profound healing and significant personal growth through the application of EAP and EAL programs. Therapists, counselors, mental health professionals and horse lovers of all kinds are attracted to this new discipline and now seek guidance and wisdom in this field of work.

Selected practitioners of equine facilitated therapies have already had the opportunity to review the book. Kendall SummerHawk, author of "Brilliance Unbridled," says, "Running a horse business is a labor of love. ["Horse Sense, Business Sense"] is chock full of practical insights and real-life information that will give every horse business owner the shot they deserve at being successful. Definitely a 'must-read!'" Sue Wheeler, founder of the S.T.A.R.S. Therapeutic Riding Program in Iowa states, "I wish I'd had something this useful back when S.T.A.R.S. was started. Even now it would be of tremendous help for our board and the instructors to read this. This is a good time in the history of therapeutic riding and psychotherapeutic programs for [this information] to be presented. I think the industry will be thankful to have such a thorough resource available."

"Horse Sense, Business Sense" will be released in time for the 8th Annual Equine Assisted Growth and Learning Association (EAGALA) Conference in Ogden, Utah from March 14th-17th, 2007. Also at this conference Knapp will present an EAP business-consulting seminar. For more information please contact Shannon Knapp at (828) 683-7304 or To learn more about programs and services offered by "Horse Sense" visit

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