SOURCE: Rock & Dirt

Rock & Dirt

March 07, 2013 05:05 ET

Equipment Marketplace Leader Rock and Dirt Offers Premium Listing Services

CROSSVILLE, TN--(Marketwire - Mar 7, 2013) - Rock and Dirt, a heavy equipment, construction machinery, and building industry marketplace, is currently offering a premium listing service to qualifying advertisers. Registering more than 60 years of success as a marketplace for those engaged in the buying and selling of a variety of heavy equipment, Rock and Dirt now offers a premium listing service, which can improve the overall marketability of a seller's offering. A variety of additions separate a premium listing from a standard listing -- all engineered to drive more visitors to a specific item, which increases the likelihood of a successful transaction between buyer and seller.

While standard listing services have certainly proven successful, the premium listing option provides a more visible means of displaying a seller's offerings. Showcasing items at the top of each page provides a buyer with an immediate glimpse at the featured product -- thereby ensuring that the item is seen first. This provides a distinct advantage, as Rock and Dirt maintains a massive inventory of products for sale. By optimizing the visibility of a specific piece for sale the buyer has to do less work to discover the listing. This increases the return on investment for the listing entity. Top positioning, which is a substantial benefit, combines with a gold colored highlighting across the top of each premium listing. This variation draws attention and drives traffic to the item.

Premium listings are designed to increase traffic, maximize exposure, and can be managed by the seller at any time. Rock and Dirt's online system can analyze search patterns and optimize the seller's listings to put the most popular models in the premium listing group. This allows one to drive sales of popular models that may have larger inventories by showcasing these items for sale in a more visible manner.

About Rock and Dirt
Rock and Dirt has established itself as a leader in the heavy equipment and construction field. Founded in 1950, Rock and Dirt maintains a massive inventory of new and used excavators, bulldozers, cranes, and practically any other type of heavy equipment. Now, with the addition of the premium listing service, the effectiveness of listing with Rock and Dirt is greatly enhanced. Buyers around the world will certainly benefit from the ability to see top ranked equipment for sale -- showcased by sellers who know the value of marketing their offerings!

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