SOURCE: Lotus Public Relations

Lotus Public Relations

January 12, 2010 10:10 ET

Equitrac Selects Lotus Public Relations as Agency of Record

NEW YORK, NY--(Marketwire - January 12, 2010) - Equitrac Corporation, a leading provider of intelligent print management and cost recovery solutions, today announced its selection of New York-based, Lotus Public Relations, as its agency of record. Equitrac has commissioned Lotus to manage all public relations efforts going forward in 2010.

"We chose to work with Lotus because of their creativity, drive and track record of success in taking growing companies to the next level," said Noel O'Dwyer, VP, Marketing and Strategic Alliances, Equitrac. "We are moving into a critical stage of company development and we see Lotus playing a key role in helping to ensure our expansion is both understood and well received in the marketplace."

More than 18,000 customers -- many Fortune 500 companies -- in more than 40 countries currently use Equitrac's solutions. Lotus' main priorities over the next year are to build Equitrac's brand recognition in the education, healthcare, corporate, legal and financial services markets through a comprehensive media, analyst relations and thought leadership program. Lotus will accomplish this by highlighting Equitrac's ability to help companies control, allocate and manage printing costs as well support green initiatives by reducing waste and carbon footprints.

"Equitrac's technology is the perfect storm in this economy: it increases productivity and security while saving money and the environment within just a few months. Equitrac came to Lotus for a strategic PR program that would get them noticed in several new, key markets," said Susan Lindner, founder and president, Lotus Public Relations. "Not only is it an asset to the customers who use it, but to the reporters who will write about this essential solution."

Lotus Public Relations is known for its innovative and effective marketing and communication strategies for clients in the technology, gaming, financial services, media and consumer markets. Lotus' primary focus is on providing dynamic public relations strategies that drive sales and show a demonstrable ROI on the PR investment.

About Lotus Public Relations

Founded in 2002, Lotus Public Relations helps evolving companies in fast moving industries by using PR strategies to drive sales and revenue. Clients seek out Lotus to enhance their position among competitors, stake out new markets and accelerate customer acquisition and loyalty. By working hand-in-hand with sales, marketing and executive teams, Lotus takes PR into the realm of revenue generation. Lotus couples smart technologies with creative communications, marketing, events and social media strategies that inspire the media and move the marketplace with measurable results. For more information about Louts Public Relations, visit http://www.lotus-pr.com.

About Equitrac Corporation

Making documents count for over 30 years, Equitrac is the leading provider of solutions to authenticate, authorize and account for use of multifunction printers, copiers, faxes and scanners. Home to the best-funded R&D program in the industry, Equitrac has global alliances with leading manufacturers and the largest team of print management experts in the world. Our solutions provide results for any organization that needs to make networked printing more manageable, economical, convenient and secure.

Contact Information

  • Media Contacts:
    Jessica Fletcher / Chris Capra
    Lotus Public Relations
    212-922-5885
    Email Contact

    Kathy McCall
    Equitrac Corporation
    954-888-7769
    Email Contact

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