SOURCE: Shinesrooms.com

Shinesrooms.com

September 28, 2011 08:15 ET

Equity Research on Gannett Co. and The New York Times Company - Weak Advertising Spending Hurts Newspaper Publishers

NEW YORK, NY--(Marketwire - Sep 28, 2011) - www.shinesrooms.com has a handpicked team of market professionals with over 100 years of combined investing experience. Today they are providing members comprehensive research on the Publishing - Newspapers industry and are offering free analytical research on Gannett Co. (NYSE: GCI) and The New York Times Company (NYSE: NYT). Register with us today at http://www.shinesrooms.com/index.php?_controller=RegisterMember&_method=index.com to have free access to these research reports.

Global economic turmoil is weighing heavily on advertising revenues of newspaper publishers. Both The New York Times Company and Gannet Co. are being adversely affected by weak advertising spending. Get your free reports on Gannett Co. and The New York Times Company at http://www.shinesrooms.com/index.php?_controller=RegisterMember&_method=index. There is no commitment to join.

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Gannet saw advertising revenue decline 7.3% in the first quarter and 6.5% in the second quarter. Conversely, The New York Times Company expects print advertising revenue to fall 10% and digital advertising revenue to drop 2-3% in the third quarter. Gannett Co. report is accessible for free by registering today at http://www.shinesrooms.com/GannettCo280911.pdf.

Newspapers will likely need to lean on alternative revenue streams in the short-term until advertising demand bounces back. The New York Times has had success with its new content pay model and Gannet is seeing revenue growth out of its television advertising segment. The New York Times Company report is accessible for free by registering today at http://www.shinesrooms.com/TheNewYorkTimesCompany280911.pdf.

Moving forward, given the importance of print advertising revenue to newspaper publishers, most companies will likely be treading water in the coming months until advertising demand shows signs of improvement. Growth in other segments will be pivotal to avoid significant losses.

The two Publishing - Newspapers stocks research reports are available for free by signing up now on www.shinesrooms.com.

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