SOURCE: StockCall


July 15, 2011 08:58 ET

Equity Research on Hasbro Inc. and Mattel Inc. - Toys and Games Sector Enjoys Strong Connection to Movies

JOHANNESBURG, SOUTH AFRICA--(Marketwire - Jul 15, 2011) - offers investors comprehensive research on the Toys & Games industry and has completed analytical research on Hasbro Inc. (NASDAQ: HAS) and Mattel Inc. (NASDAQ: MAT). Register with us today at to have free access to these researches.

Toy makers are cashing in on the strong product tie-ins with blockbuster movie releases. Children and parents have both proven susceptible to the toy-marketing potential of movies, motivating companies in the sector to work hard to sign licensing agreements with the movie companies. The lucrative toy-rights often lead to intense intra-sector competition to go along with new pressures from large retailers that are releasing their own lines. Register now at to have free access to our reports on the Toys & Games industry. is an online platform where investors doing their due-diligence on the Toys & Games industry can have easy and free access to our analyst research and opinions on Hasbro Inc. and Mattel Inc.; investors and shareholders of these companies can simply register for a complimentary membership at

Both Hasbro Inc. and Mattel Inc. have released some toy lines that connect to the new Transformers: Dark of the Moon movie. Some analysts believe Hasbro will see its revenue grow around 16% in their upcoming report thanks to movie-related toy demand. This new toy-movie strategy represents the sector's growing movement towards more comprehensive recreational experiences that include books, toys, online content and movies. Hasbro Inc. and Mattel Inc. research reports are accessible for free by registering today at or

The toy industry reportedly grew 5% to $83 billion in 2010. With some uncertainty in domestic markets due to a frail economic recovery, emerging markets are quickly becoming a primary focus of companies in the sector that are looking to grow. The increased affluence seems to be coinciding with increased toy spending in countries like China and India, though rising labor costs in China are eating into margins somewhat. Strong birthrates also make emerging economies like Russia attractive to the sector as more children logically lead to higher toy demand. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

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