SOURCE: StockCall


July 05, 2011 08:43 ET

Equity Research on Kroger Co. and SUPERVALU Inc. - Grocery Stores Work to Build Loyalty

JOHANNESBURG, SOUTH AFRICA--(Marketwire - Jul 5, 2011) - offers investors comprehensive research on the Grocery Stores industry and has completed analytical research on Kroger Co. (NYSE: KR) and SUPERVALU Inc. (NYSE: SVU). Register with us today at to have free access to these researches.

The Grocery Stores sector has been hurt by rising commodity costs as food inflation eats into profit margins. As companies all over the food products world raise prices, it is unclear how consumers will respond. Companies like Kroger Co. and SUPERVALU Inc. could be well positioned because they make and retail their own store brands which are often cheaper. This could allow them to gain market share as budget-conscious consumers move on the lower price points. SUPERVALU Inc. research report is available for free by signing up now at is an online platform where investors doing their due-diligence on the Grocery Stores industry can have easy and free access to our analyst research and opinions on Kroger Co. and SUPERVALU Inc.; investors and shareholders of these companies can simply register for a complimentary membership at

Kroger had a 16% earnings increase for its first quarter thanks to cost control and sales growth. The strategy of keeping prices low has helped it build loyalty. SUPERVALU has likewise placed emphasis on marketing its less expensive store brands. The company is looking to consolidate all of its store brand products under one larger national label called Essential Everyday in hope of drawing more price-minded consumers. Kroger Co. research report is accessible for free by registering today at

The headwinds for the sector include potential further commodity inflation as well as negative consumer trends related to high unemployment. Should consumers pare back their already somewhat lean budgets for any reason, earnings throughout the sector will likely suffer. Register now at to have free access to our reports on the Grocery Stores industry.

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