SOURCE: Shinesrooms.com

Shinesrooms.com

March 12, 2012 08:25 ET

Equity Research on McDonald's Corp. and Yum! Brands Inc. - Restaurant Moving With the Trends

NEW YORK, NY--(Marketwire - Mar 12, 2012) - www.shinesrooms.com has a handpicked team of market professionals with over 100 years of combined investing experience. Today they are providing members comprehensive research on the Restaurants industry and are offering free analytical research on McDonald's Corp. (NYSE: MCD) and Yum! Brands Inc. (NYSE: YUM). Register with us today at http://www.shinesrooms.com/index.php?_controller=RegisterMember&_method=index to have free access to these research reports.

Restaurants may be well placed to benefit from the uptick in employment and wages, which seems to be having a positive effect on consumer confidence. Consumer credit has also been expanding, indicating that people are feeling more positive about the future of their finances. That being said, climbing gas prices, and higher grocery remain a concern. Get your free reports on McDonald's Corp. and Yum! Brands Inc. at http://www.shinesrooms.com/index.php?_controller=RegisterMember&_method=index. There is no commitment to join.

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Despite the improving environment, consumers continue to focus on value and rewards. Many restaurateurs seem to have picked up on this and an increasing number are offering frequent-diner programs to increase patronage and loyalty.

Restaurants also seem to be increasingly aware of the consumer and government shift toward health-conscious eating. McDonald's Corp. recently debuted its new health-focused national Happy Meal campaign, stating that its entire child orientated national marketing efforts will now include nutrition or active-lifestyle messages. McDonald's Corp. report is accessible for free by registering today at http://www.shinesrooms.com/McDonaldsCorp120312.pdf.

Meanwhile, Taco Bell of Yum! Brands Inc. seems intent on growing its customer-base with new offerings. The company has recently announced the national rollout of its new Doritos Locos Tacos, and is also focusing on its new breakfast menu. Yum! Brands Inc. report is accessible for free by registering today at http://www.shinesrooms.com/YumBrandsInc120312.pdf.

The two Restaurants stocks research reports are available for free by signing up now on www.shinesrooms.com.

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