SOURCE: Shinesroomonline.com

Shinesroomonline.com

May 10, 2011 09:04 ET

Equity Research on Procter & Gamble Co. and Estee Lauder Companies Inc. -- Personal Products Sector Hurt by Commodities

NEW YORK, NY--(Marketwire - May 10, 2011) - www.shinesroomonline.com has a handpicked team of market professionals with over 100 years of combined investing experience. Today they are providing members comprehensive research on the Personal Products industry and are offering free analytical research on Procter & Gamble Co. (NYSE: PG) and Estee Lauder Companies Inc. (NYSE: EL). Register with us today at www.shinesroomonline.com to have free access to this research or speak to one of our pros at http://www.shinesroomonline.com/products-subscription.php?subscription=freetrial.

The Personal Products sector saw a higher than expected increase in commodity costs weigh heavily on first quarter results for many of its companies. Companies throughout the sector felt the crimp on margins and subsequently earnings as the cost for key inputs soared. Get instant analyses of Procter & Gamble Co. and Estee Lauder Companies Inc. from live, real-time experts standing by at http://www.shinesroomonline.com/products-subscription.php?subscription=freetrial. There is no commitment to join.

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Price increases targeted at passing cost onto consumers often resulted in lesser sales. Procter and Gamble Co. said sales growth in developed countries was weak in the first quarter. Procter & Gamble Co. report is accessible for free by registering today at http://shinesroomonline.com/reports/May1011Procter&GambleCo.(PG)100511.php.

It is likely that consumers are struggling with higher fuel costs, food inflation, unemployment, and a weak housing market and are forced to pare back budgets wherever they can. This often results in trading down from brand to store names, especially now that many consumers have become more familiar with store brands during the recession. This fear of driving away customers could be the reason that some companies, like Estee Lauder Companies Inc., have been resistant to raising prices. Estee Lauder Companies Inc. report is accessible for free by registering today at http://shinesroomonline.com/reports/May1011EsteeLauderCompaniesInc.(EL)100511.php.

Regardless of what strategies the sector adopts, it is clear that the current environment will be a difficult one.
The two Personal Products stocks research reports are available for free by signing up now on www.shinesroomonline.com.

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