SOURCE: StockCall


August 03, 2011 08:59 ET

Equity Research on Starbucks Corp. and McDonald's Corp. - Different Battle Plans in the Coffee War

JOHANNESBURG, SOUTH AFRICA--(Marketwire - Aug 3, 2011) - offers investors comprehensive research on the Restaurants & Specialty Eateries industry and has completed analytical research on Starbucks Corp. (NASDAQ: SBUX) and McDonald's Corp. (NYSE: MCD). Register with us today at to have free access to these researches.

Companies playing out parts in the Coffee War are seeing different opportunities to win market share. The growing demand for coffee in Europe has helped McDonald's Corp. which has seen its new McCafe format greatly help breakfast sales. McDonald's Corp. research report is available for free by signing up now at is an online platform where investors doing their due-diligence on the Restaurants & Specialty Eateries industry can have easy and free access to our analyst research and opinions on Starbucks Corp. and McDonald's Corp.; investors and shareholders of these companies can simply register for a complimentary membership at

McDonald's, recognizing weak consumer spending trends due to high unemployment and rising fuel costs, has taken the tack of pricing its coffee below that of rivals like Starbucks Corp. Stealing a great deal of market share, many believe this dealt a sharp blow to its rivals and caused many competing stores to be shutdown. Starbucks Corp. research report is accessible for free by registering today at

Unlike McDonald's, Starbucks has been targeting more affluent consumers. Leveraging quality against higher prices could be a smart move considering the fact that several input commodities have greatly increased in cost lately. While it appears that essentially all in the sector are working to grow overseas in emerging markets like China, the fragility of consumers could pose a significant headwind. Register now at to have free access to our reports on the Restaurants & Specialty Eateries industry.

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