March 31, 2011 09:12 ET

Equity Research on The Coca-Cola Company and Dr Pepper Snapple Group Inc. -- Soft Drink Companies Focusing on Product Expansion and Advertising

NEW YORK, NY--(Marketwire - March 31, 2011) - has a handpicked team of market professionals with over 100 years of combined investing experience. Today they are providing members comprehensive research on the Beverages - Soft Drinks industry and are offering free analytical research on The Coca-Cola Company (NYSE: KO) and Dr Pepper Snapple Group Inc. (NYSE: DPS). Register with us today at to have free access to this research and speak to one of our pros.

Soft drink companies face an ever changing world and market. The current trends of the west are away from high-calorie, carbonated soft-drinks; as people look to healthier options. Thus companies are developing or acquiring new products to meet the new market whims, and low calorie options are springing up alongside an increase in fruit juices and milk options. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future. is the Ultimate Trading Environment for investors. If you are considering owning The Coca-Cola Company and Dr Pepper Snapple Group Inc. then you should sign up for a free membership and our complimentary reports today at Over the last 5 years our returns outpaced any of the major indexes. Sign up today to find out what you are missing. 

Furthermore, as companies expand their presence into the faster growing emerging markets, they have new tastes to cater to. Here too soft drink companies are required to be nimble and quick to the punch if they are to compete with local brands as well as their established competitors.

Competition has always been fierce in the Soft Drinks industry, making marketing ever more important. Companies such as The Coca-Cola Company are working hard to get their names established in new places and reach their existing public in new ways. Coca-cola has been evolving their worldwide Fanta campaign and showed their new advertisement on American Idol on March 30. The Coca-Cola Company report is accessible for free by registering today at

Dr Pepper Snapple Group Inc. are also getting in on the action, and have recently linked up with CBS to promote their new Snapple flavors through advertising during the popular TV show The Amazing Race. Dr Pepper Snapple Group Inc. report is accessible for free by registering today at

The two Beverages - Soft Drinks stocks research reports are available for free by signing up now on


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