SOURCE: StockCall


September 14, 2010 09:29 ET

Equity Research on Whirlpool and Deer Consumer Products -- What's Behind Appliances' Success?

JOHANNESBURG, SOUTH AFRICA--(Marketwire - September 14, 2010) - offers investors comprehensive research on the appliances industry and has completed analytical research on Whirlpool Corp. (NYSE: WHR) and Deer Consumer Products Inc. (NASDAQ: DEER). Register with us today at to have free access to these researches. 

With the entire consumer goods sector hurting due to decreased consumer spending in the wake of high unemployment levels, the appliances industry has seen a positive upswing recently due to a few factors. One factor was government rebates for first time home buyers. Buyers receiving money to help buy their first house increased demand for appliances. The second factor was the U.S. State Energy Efficient Appliance Rebate Program that set aside $300 million in rebates to incentivize consumers to upgrade their old appliances with new energy efficient models. Similar to the "Cash for Clunkers" program that gave rebates for fuel efficient car upgrades; this program differed in that it was run at the state level instead of federally. While this made the implementation of the program somewhat unpredictable in places, it was still well received across the country, boosting sales within the appliances industry. Register now at to have free access to our reports on the appliances industry. is an online platform where investors doing their due-diligence on the appliances industry can have easy and free access to our analyst research and opinions on Whirlpool Corp. and Deer Consumer Products Inc.; investors and shareholders of these companies can simply register for a complimentary membership at

One new trend within the sector is the shift taking place towards a return to domestic manufacturing. Companies within the sector like Whirlpool Corp. are opting to build factories within the U.S. despite higher costs because they are more readily able to control productivity levels. Many companies are closing smaller plants and consolidating to bigger facilities where they can increase efficiency levels by using interchangeable components. Whirlpool Corp. research report is accessible for free by registering today at

The emerging market of China has been a good source of growth for the appliances sector. As the Chinese people become more affluent, they are increasingly looking to embrace the luxuries and conveniences of the more modern western world. While this has resulted in a growth for most appliance sales, Chinese culture has curiously been slow to adopt clothes dryers. It appears space and price restrictions still make this item appear unnecessary. One company which has been making great strides in China is domestic home appliances company Deer Consumer Products Inc. which has seen its net income surge from $1.7 million a year back to $6 million on revenue of $34.5 million. Deer Consumer Products Inc. research report is available for free by signing up now at

Elsewhere in the world, it is predicted that the European market for appliances should improve during the next year. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

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