SOURCE: Shinesroomonline.com

Shinesroomonline.com

March 23, 2011 10:37 ET

Equity Research on Whole Foods Market Inc. and Kroger Co. - Drastically Rising Food Costs a Concern to Grocery Stores

NEW YORK, NY--(Marketwire - March 23, 2011) - www.shinesroomonline.com has a handpicked team of market professionals with over 100 years of combined investing experience. Today they are providing members comprehensive research on the Grocery Stores industry and are offering free analytical research on Whole Foods Market Inc. (NASDAQ: WFMI) and Kroger Co. (NYSE: KR). Register with us today at www.shinesroomonline.com to have free access to this research and speak to one of our pros.

While some companies in the Grocery Stores Industry have managed to post profits recently, the sharp increase in food costs for February is cause for concern. February food prices, led by a large increase in vegetable prices, increased by 3.9 percent, the largest increase since the 1970s. Visit www.shinesroomonline.com to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

www.shinesroomonline.com is the Ultimate Trading Environment for investors. If you are considering owning Whole Foods Market Inc. and Kroger Co. then you should sign up for a free membership and our complimentary reports today at www.shinesroomonline.com. Over the last 5 years our returns outpaced any of the major indexes. Sign up today to find out what you are missing. 

Increases in food prices put pressure on grocers who must decide whether to absorb the increased costs and lower margins or risk driving away sales by passing them onto their consumers. 

Improving customer loyalty and tapping into the rising organic and "Buy local" markets are two ways that grocers are attempting to increase profits. Kroger Co. has been performing well recently which is in part due to increased customer loyalty. Identical supermarket sales increased for Kroger in the fiscal fourth quarter, as did net earnings. Kroger Co. report is accessible for free by registering today at http://shinesroomonline.com/reports/March2311TheKrogerCo.(KR)230311.php

Whole Foods Market Inc. has recently announced that it has now funded a total of $4 million worth of low interest loans for neighborhood farmers and producers. The project brings local products to Whole Foods Market's stores. Whole Foods Market Inc. report is accessible for free by registering today at http://shinesroomonline.com/reports/March2311WholeFoodsMarketInc.(WFMI)230311.php

The two Grocery Stores stocks research reports are available for free by signing up now on www.shinesroomonline.com.

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