SOURCE: Omniture

September 06, 2007 08:00 ET

Equity Residential Increases Online Sales Leads by Integrating Omniture with OpinionLab Through Omniture Genesis

The Nation's Largest Operator and Developer of Multi-Family Housing Gains a Multi-Dimensional View of Online Visitor Activity

OREM, UT--(Marketwire - September 6, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Equity Residential (NYSE: EQR) -- the largest publicly traded owner, operator, and developer of multi-family housing in the United States -- has increased online sales leads by integrating Omniture® Web analytics with OpinionLab® user experience software. By combining these online marketing technologies through the Omniture Genesis™ integration platform, Equity Residential has a complete property-by-property view of site performance and customer voice -- enabling them to understand where and why users are abandoning pages and associating any drops in conversions with specific content, design, or usability scores.

"Not only is our company interested in analyzing the behavior and trends of our online visitors, but also very intent on learning the reasons behind why they take certain actions," said Rick Blair, AVP, Interactive Marketing at Equity Residential. "The integration developed between Omniture and OpinionLab enables me to see a multi-dimensional view of our customers -- while at the same time providing a single source to rely on for reporting and managing our online initiatives."

With over 160,000 apartments in 24 states, Equity Residential uses Omniture SiteCatalyst® Web analytics to understand visitor behavior -- such as where people are coming from and what content they are most interested in. Combined with OpinionLab OnlineOpinion® Voice of the Customer solution, Equity has a powerful suite of tools to identify exactly what customers want and why they need it in real-time. With this insight, Blair and his team have driven an increase in online sales leads and improved online reporting efficiency from weeks to hours.

Click here to view a complete case study of how Equity Residential has benefited from integrating their online marketing applications.

About Equity Residential

Equity Residential is an S&P 500 company focused on the acquisition, development and management of high quality apartment properties in top U.S. growth markets. Equity Residential owns or has investments in 608 properties located in 24 states and the District of Columbia, consisting of 162,532 apartment units. For more information on Equity Residential, please visit our website at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

About OpinionLab

OpinionLab, Inc. is the leading online Voice of the Customer solution provider for website user experience optimization, online advertising, business intelligence and intelligent support. OpinionLab employs a patented methodology to enable customer-centric organizations to engage and support customers at every online touch point and convert customer voice data into timely and actionable business intelligence. OpinionLab solutions help organizations optimize their online presence, be the first to know about business opportunities, and create a customer-centric brand.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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