SOURCE: Ethos Environmental, Inc.

March 17, 2008 09:00 ET

EquityNet Research Initiates Coverage on Ethos Environmental, Inc. With a Buy Rating

Valuation Leads to Target Price of $4.99 per Share

SAN DIEGO, CA--(Marketwire - March 17, 2008) - Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, announced today that EquityNet Research, a West-Coast independent research firm, has initiated coverage on the Company with a 'Buy' recommendation.

Randy Lewis, CFA, Senior Analyst with EquityNet who is covering the Company, stated, "As countries around the world attempt to deal with rising fuel prices and emissions control, Ethos has proven its ability to deliver a product that works with virtually no switching costs or risk and thus has gained a strong first mover advantage in our opinion."

Mr. Lewis continued, "Rather than a typical fledgling alternative fuel company, we see ETEV as a bona-fide specialty chemical concern, one that is filling a huge global need, has great leadership and has been already exhibiting strong revenue growth, with a 5-Yr CAGR of about 120%."

A full copy of the report and disclosure requirements are available at EquityNet Research's Website at: www.equitynet.net.

About Ethos Environmental, Inc.

Ethos Environmental, Inc., a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com.

About EquityNet Research

EquityNet Research was formed to provide the investing public with professional, independent, objective research on under-followed public companies. It does this by preparing detailed reports that highlight the key aspects of each company and its industry. EquityNet strictly maintains independence and objectivity according to the Standards of Professional Conduct of the CFA Institute (CFAI), and though is compensated for performing due diligence and creating reports, thus keeping its research free to the public, does not have extraneous relationships with its followed-companies nor has any present or future pecuniary benefit other than that disclosed for each company on its Website.

Forward-Looking Statements and Other Disclosures

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control. EquityNet was compensated $7,500 by a third party investor relations firm, NetGain Financial, Inc., for due diligence and preparation of the report.

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