July 14, 2010 17:20 ET

eResearch Issues Initiating Report on BlueRush Media Group Corp.

TORONTO, ONTARIO--(Marketwire - July 14, 2010) - BlueRush Media Group Corp. (TSX VENTURE:BTV) produces creative marketing solutions for distribution via the Internet, web television, mobile devices, podcast, e-newsletters, digital signage, and in-store kiosks. Recognizing the increasing dependency on the Internet, the Company visualized helping businesses to create a distinct competitive advantage by aligning their marketing and web strategies.

The Company's strategy is to provide and develop products and services that target the rapidly-growing wireless mobile market. It is attempting to secure a stable primary client base by working closely with leading financial services institutions. It also anticipates expanding its client base to the healthcare/pharmaceutical sector and then the education sector. In addition, BlueRush is exploring potential acquisitions that would further enhance technology or production expertise and/or expand its clientele base.

Since the share float is thin, which makes this a difficult institutional play, the stock is an ideal longer-term investment for the risk-tolerant retail investor. We recommend the shares of BlueRush as a Speculative Buy, with a 12-monthTarget Price of $0.28 per share.

This Press Release was prepared by eResearch and was not vetted by BlueRush Media Group Corp. Further, the Recommendation and Target Prices contained in this Press Release and in the Initiating Report are strictly those of eResearch and, due to securities laws, are not endorsed by BlueRush Media Group Corp.

eResearch is a primary source for professional investment research, focused primarily on small- and mid-cap companies. Our research and analysis is of institutional quality, and has the potential for reaching millions of global investors through our extensive electronic distribution network.

BlueRush Media Group Corp. paid eResearch a fee to conduct research on the Company, on an Annual Continuous Coverage basis.

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Contact Information

  • eResearch
    Bob Weir, CFA
    Managing Director, Research Services
    (416) 643-7650 Ext 1