March 02, 2007 14:11 ET

eResearch Issues Initiating Report on Eloda Corporation

TORONTO, ONTARIO--(CCNMatthews - March 2, 2007) - eResearch analysts, Beverly Brooks, MA (Economics), MBA and Bob Leshchyshen, MBA, CFA have written an Initiating Report on Eloda Corporation (TSX VENTURE:ELA). Eloda is an advertising monitoring company that provides business intelligence services to brand advertisers, ad agencies, and media companies.

In the Report, the Analysts state: "Eloda is the first company to offer a new generation of capture-and-index tools that do not require pre-encoding; the technology precisely recognizes the individual "fingerprint" of each television ad whenever it airs."

The Analysts go on to say, "Eloda's technology differs from all other monitoring systems in that it allows advertisers to track not only their own TV ad occurrences, but also their competitors' ads in order to conduct effective, real-time competitive monitoring."

eResearch is Canada's primary source for independent, quality, investment research, focused primarily on small- and mid-cap companies. Our research and analysis is of institutional quality, and has the potential of reaching millions of global investors through our extensive Internet distribution network. eResearch does not trade in the securities of the companies it covers, nor does it accept any stock related compensation for research services. eResearch does not engage in retail or institutional sales, trading, or corporate finance activities, nor does it conduct investment banking or investor relations services for the companies covered. Our sole business is providing quality, unbiased research.

Eloda Corporation paid eResearch a fee of C$17,500 + GST to conduct research on the Company, on an Annual Continuous Coverage basis.

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