SOURCE: Business Review Australia

January 26, 2011 11:50 ET

Eric Morris of the PAS Group Reveals Plans for Expansion in the Australian Apparel Market to Business Review Australia

SAN DIEGO, CA--(Marketwire - January 26, 2011) - In an interview with Business Review Australia, Eric Morris, CEO of the PAS Group, discusses brand identity, expansion through organic growth and creating a lasting footprint in the online retail market.

The PAS Group is comprised of eight brands, including Yarra Trail, Breakaway, Designworks, The Hopkins Group, Capelle, Fiorelli, Review and Metalicus, that represents a diversity of demographics and sectors. "Whichever way you look at it, we're a very diversified organization and that has been our bottom line," he says in the interview. Though the brands are operated under the umbrella of the PAS Group, each maintains its unique identity in the market.

Through the acquisition of different brands, the PAS Group has been able to expand its reach in the Australian apparel market. Currently, Morris has his sights set on expansion into the online market as well with the launch of Metalicus, the successful fashion bodyware brand, onto the Web.

Through a comprehensive retail strategy, Morris and the PAS Group look to launch 250 retail openings over the next two years. Read the full article.

About The PAS Group

The PAS Group was established in November 2004 to undertake a roll up in the Australian Apparel sector and to capitalize on the fragmented nature of the industry. With the intention of aggregating a diversified group, PAS targets successful well established businesses that can leverage of the collective business expertise and industry experience of the PAS Management team and infrastructure. PAS designs garments locally and imports product primarily from China and is one of Australia's leading apparel companies, operating 25 brands and distributing products in Australia, New Zealand, South Africa, USA, Canada and the UK. For more information, visit 

About Business Review Australia

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

Contact Information

  • Press Contact
    Michaela McNamara
    Business Review Australia
    Telephone: (760) 827-7833
    Email: Email Contact