SOURCE: Ericsson

January 11, 2007 10:59 ET

Ericsson at 3GSM World Congress 2007

STOCKHOLM, SWEDEN -- (MARKET WIRE) -- January 11, 2007 --As the leading telecom vendor, Ericsson (NASDAQ: ERIC) welcomes you to an interesting week at the 3GSM World Congress in Barcelona, Spain, February 12-15, 2007. During the exhibition, we will arrange media activities such as a press briefing, in-depth technology roundtables, and a press cocktail party.

PRESS CONFERENCE FOR MEDIA AND ANALYSTS
When:  Monday, February 12, 10am (CET)
             Registration onsite from 9.30am (CET)
Where: Metronom, C. Fusina 9, Barcelona; Metro: Line 1 (red) - Arc de
Triomf, Line 4 (yellow) - Jaume I / Barceloneta
The press briefing will be hosted by President and CEO Carl-Henric Svanberg and will also be accessible via a live webcast on www.ericsson.com/press and www.ericsson.com/investors

TECHNOLOGY ROUNDTABLES FOR MEDIA

Ericsson will arrange technology roundtables for media on:

Tuesday, February 13, 11.30am
Ericsson's hospitality area, La Fira, Hall 8
Introducing LTE, Long-Term Evolution, with Håkan Djuphammar, VP,
Systems Management, R&D

Tuesday, February 13, 1pm
Ericsson's hospitality area, La Fira, Hall 8
Global Services with Erik Oldmark, VP, Strategy, Marketing &
Portfolio Management, Global Services

Wednesday, February 14, 10.30am
Ericsson's hospitality area, La Fira, Hall 8
Broadband everywhere with Johan Bergendahl, VP, Marketing

Wednesday, February 14, noon
Ericsson's hospitality area, La Fira, Hall 8
Mobile TV with Kurt Sillén, VP, Ericsson Mobility World and Per
Nordlöf Director, Product Strategy & Portfolio Management
Seats are limited. If you would like to participate in one or more of the roundtables, please register by sending an e-mail to press.relations@ericsson.com or call +46 8 719 6992

Please note that time and topic may be subject to change.

INTERVIEW OPPORTUNITIES

We will be able to facilitate one-on-one interviews on selected topics upon your request.

ERICSSON'S PRESENCE AT LA FIRA

One-on-one briefings and media roundtables will take place in Ericsson's hospitality area located in Hall 8 in the congress hall.

Ericsson's stand will also be located in Hall 8 (Stand 8A171). GSMA will introduce for the first time the Mobile Entertainment hall, Hall 7, where Ericsson will demonstrate its multimedia applications (Stand 7C48).

Ericsson Pavilion, located outside the main entrance to La Fira, will showcase the first demonstrations of Long-Term Evolution (LTE) and MBMS - broadcasting technology for mobile networks. Tours to our stands and Pavilion are available upon request.

At our demos, Ericsson's visitors will have an opportunity to experience the latest mobile TV applications, IPTV, and other attractive solutions such as video blogging and mobile music. From the technology point of view, you can witness HSPA/MIMO and IMS as enablers for the above applications.

ERICSSON'S PARTICIPATION IN THE CONGRESS PROGRAM

As part of the congress program, Ericsson will hold two presentations and participate in a panel discussion:

Tuesday, February 13, 3.10pm Carl-Henric Svanberg, President and CEO, will participate in the keynote session - Creating Next Generation Business Models

Wednesday, February 14, 11.55am Jan Wäreby, Senior Vice President, head of Multimedia, will be part of a panel discussion - Mobile Entertainment Summit Session: Creating the Ultimate Music Collection

Wednesday, February 14, 5.10pm Håkan Eriksson, Senior Vice President, head of Technology and CTO, will talk about early results and developments of HSUPA as part of session - Technology Symposium - HSPA - Rollout & Realities

An overview of the complete congress program can be found at: http://www.3gsmworldcongress.com

PRESS COCKTAIL PARTY

Monday, February 12, 7pm
By invitation only
SONY ERICSSON'S PARTICIPATION AT 3GSM
Sony Ericsson press and analyst event
Sunday, February 11, 7pm; reception opens 6.30pm
For more information, please contact Sony Ericsson:
press.global@sonyericsson.com
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT

Media
Ericsson Media Relations
Ilyana Guzmán, Phone: +46 8 757 0781, +46 8 719 6992
Jana Mancova, Phone: +46 8 585 33539, +46 8 719 6992
E-mail: press.relations@ericsson.com

Sony Ericsson Corporate Communications
Phone: +44 208 762 5858
E-mail: press.global@sonyericsson.com

Investors
Nathalie Mozdiniewicz, Investor Relations
Phone: +1 212 843 8449, E-mail: investor.relations@ericsson.com

Industry Analysts
Rob Elston, Industry Analyst Relations
Phone: +1 214 228 0577, E-mail: industry.analysts@ericsson.com


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