SOURCE: Ericsson

March 27, 2007 05:51 ET

Ericsson to provide Cellular One from Dobson Cellular Systems with flexible rate plans and new features for prepaid subscribers

STOCKHOLM, SWEDEN -- (MARKET WIRE) -- March 27, 2007 --

Ericsson (NASDAQ: ERIC), the world's leading telecommunications supplier, and Cellular One from Dobson Cellular Systems, the largest independent provider of wireless services to rural America, today announced an agreement for hosted prepaid wireless service.

Ericsson will host a full range of new features and flexible rate plans for prepaid subscribers of Cellular One from Dobson Cellular Systems and will migrate the company's existing prepaid customers onto its new, advanced hosted services platform. Under the new agreement, Cellular One prepaid subscribers will have access to Ericsson's industry leading portfolio of ringtones, wallpaper selections and downloadable games.

Thomas K. Roberts, Chief Marketing Officer for Cellular One, says: "We are committed to providing our customers with the service, features and flexibility they want. Through our partnership with Ericsson, we are able to quickly move to meet our customers' needs. Offering these features to our prepaid subscribers will not only enable us to keep our customers longer, but will also help attract new subscribers."

Cellular One from Dobson Cellular Systems will rely on Ericsson's powerful infrastructure, integration, management and hosting expertise to provide a seamless and smooth transition for its customers.

Angel Ruiz, President of Ericsson in the US, says: "We are very pleased to be selected by Cellular One to host such a strategic service. More and more wireless service providers are migrating to hosted solutions and experiencing reduced costs and faster time to market with new features and additional revenue streams. We are committed to helping these operators gain a competitive edge and quickly meet consumer demand in an exciting and dynamic market."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.


Ericsson Media Relations
Phone: +46 8 719 6992
About Cellular One

Cellular One is a trade name of Dobson Cellular Systems, a subsidiary of Oklahoma City-based Dobson Communications Corporation (NASDAQ: DCEL). The company owns and operates more than 70 wireless markets in 17 states. For more information on the products and services of Cellular One from Dobson Cellular Systems, visit:

About Ericsson's managed services offering

Ericsson has the telecom industry's most comprehensive managed services offerings, ranging from designing, building, operating and managing day-to-day operations of a customer's network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced more than 100 managed services contracts with operators worldwide since 2002. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve more than 100 million subscribers worldwide.

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