STOCKHOLM, SWEDEN--(Marketwire - Jul 25, 2012) -
* 100 million viewers in 16 countries across Latin America to watch
2012 Olympic Games in high definition (HD) through the internet
* Ericsson provides professional receivers and system support for a
complete 3D experience
* First time the Olympic Games will be available in 3D
Ericsson (NASDAQ: ERIC) is supplying a flexible video processing solution
and support services to Terra, the largest Latin American internet company,
for the portal's broadcast of the 2012 Olympic Games from London.
Terra will be providing Latin America with the most complete and
interactive coverage of the Olympic Games. Live HD content will be
accessible through multiple screens, specifically through PCs, interactive
TVs, and even mobile phones. Terra has also made agreements with TV
manufacturers so that 3D content will be available for TVs connected to
internet. The Ericsson solution, which includes the company's market
leading professional receivers, is helping Terra to deliver HD content
across its video platform, ensuring the highest picture quality from the
Olympic venues to millions of viewers across Latin America.
Allan Pessoa, Technology Manager at Terra, says: "The Olympic Games are the
biggest event in the world. Our target is to deliver one of the world's
most popular sports events reliably, hiding the huge complexity of video
contribution, distribution and transmission from viewers so they can sit
back and simply enjoy the action on TV, PCs or mobile devices."
Eduardo Ricotta, Vice President in Ericsson Latin America, says: "By
partnering with Ericsson, Terra can ensure they will offer a world-class HD
content broadcast not only to TVs and PCs, but also to mobile phones and
tablets. Consumers want to watch TV on multiple devices and mobile 'TV
Anywhere' is gaining momentum as operators expand and leverage their
Terra is the largest Latin American internet company, boasting 100 million
visitors to its portals each month. The company provided successful and
innovative internet coverage of the 2008 Olympics in Beijing, followed by
the Winter Olympics in Vancouver. Terra was the only broadcaster to offer
live coverage of the participation of nations such as Costa Rica, El
Salvador, Guatemala, Honduras, Nicaragua and Panama.
As the market leader in linear content acquisition, exchange and
distribution, Ericsson knows about the challenges of delivering live sports
event coverage to huge TV audiences. In addition to its market leading
compression solutions, the company's skilled engineers have years of
experience of delivering highly valued support on the ground. Ericsson
engineers have been present at all major summer and Winter Games including
Salt Lake City, Sydney, Torino, Athens, Vancouver and Beijing.
NOTES TO EDITORS
Ericsson to provide video contribution and distribution systems for NBC
Olympics' production of the London Games
Ericsson Broadcast Encoders and Transcoders
Download high-resolution photos and high-quality video at
Terra is a leading global digital media company that monthly reaches an
audience of approximately 100 million people with entertainment, sports and
news content. Its content is offered in English, Spanish or Portuguese
through a large array of connected screens and devices - such as PCs,
tablets, smartphones, TVs and digital-out-of-home screens.
Chosen one of the "2011 Most Innovative Companies" in the world by American
magazine Fast Company, Terra is one of the 30 top digital media companies
in the world and throughout its 12-year history, the company has
revolutionized the way people consume and enjoy digital content through
internationally recognized products and services.
In addition to breaking news on its portals, one can list among its winning
products and services, digital music service Sonora, film VOD service
SundayTV and live broadcasting concerts platform Terra Live Music. Terra
also stands out the innovative live broadcasting of major sports events,
such the Olympic Games, through multiple simultaneous channels at its Terra
Download high-resolution photos and broadcast-quality video at
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries. Today more than 40 percent of the world's mobile traffic goes
through Ericsson networks and we support customers' networks servicing more
than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's
net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
Ericsson supports Terra for 3D and HD delivery of Olympic Games PDF:
Photo Eduaro Ricotta:
This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE