SOURCE: Ericsson North America

March 19, 2010 11:58 ET

Ericsson Vision of 50 Billion Connected Devices "Takes Root" in Las Vegas

STOCKHOLM, SWEDEN--(Marketwire - March 19, 2010) -


    -- Connected Tree proves anything can "log" on
    -- Tree tweets moods and feelings according to electromagnetic field
       changes
    -- Ericsson envisions 50 billion devices to be connected by 2020 - but
       not always a tree
    -- Join 5,000+ other people in a conversation about technology being
       used for good at http://facebook.com/technologyforgood

Proving anything can "log" on, Ericsson's Connected Tree will be meeting and tweeting fans at CTIA Wireless 2010 in Las Vegas. Armed with an opinion and a twitter account, the interactive tree senses changes in its surrounding electromagnetic field as people pass by or touch its leaves and sends tweets that reflect its mood directly to its Twitter account, ConnectedTree.

"My leaves have been stroked by 16 friendly visitors. I'm starting to like this place. #ectree"

"If I had feet I'd be dancing. 23 touches! #ectree"

"50 touches/hour. Can someone check with Guinness what the record is? #ectree"

The tree also reacts to people´s presence and movements by playing music, speaking, SMS and turning on and off lights.

Ericsson envisions over 50 billion connected devices by 2020. While those connections won't always include a tree, the Connected Tree represents an expanding ecosystem of connected devices and inspires new possibilities for what can benefit from connectivity.

"Ericsson believes communications should be available and beneficial to all. What better way to show that than by extending connectivity even to a tree," said Geoff Hollingworth, Director of Brand Management and Digital Media for Ericsson. "Connectivity is the key to growing and reinventing our society for the better. As we move from connecting five billion people to 50 billion things, we believe connectivity can drive future economic growth and create a more sustainable planet."

Ericsson sees a future of massive creativity, empowerment and innovation. To stimulate active conversation and collaboration Ericsson has started a free thinking "Technology for Good" initiative. Join the discussion at http://facebook.com/technologyforgood.

The Connected Tree can be found in the Ericsson booth (#2523) on the main floor at CTIA. Fans can also follow the Connected Tree on Twitter at http://twitter.com/connectedtree.

How the Connected Tree Works

    -- The tree is connected to a device that turns the tree into
       an electromagnetic field sensor, enabling it to detect motion
    -- The data is processed by an analysis engine, which forwards
       the tree's reactions to Twitter and SMS
    -- A local visuals engine produces lights and sounds

Notes to editors:

More information about the Connected Tree: http://www.ericsson.com/connectedtree

Connected Tree's Twitter page: http://twitter.com/connectedtree

Our multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all- communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress

FOR FURTHER INFORMATION, PLEASE CONTACT

Kathy Egan Wummer
Phone: +1 212 843 8422
E-mail: kathy.egan@ericsson.com


UPCOMING EVENTS

Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6

Ericsson Business Innovation Forum, Shanghai, China, May 17-18

For more information please contact the Ericsson Media Relations Team.

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