SOURCE: Erin Condren

Erin Condren

September 01, 2016 06:00 ET

Erin Condren Leading Expert in Stylized Organization and Creator of The LifePlanner™ Has a New Plan -- Brand Announces Opening of First Flagship Store

Erin Condren Takes 'Old School' Paper Products and Makes Them 'Cool' Again With First Brick & Mortar Location in Austin, TX

LOS ANGELES, CA--(Marketwired - September 01, 2016) - Erin Condren, lifestyle maven and Chief Style Officer behind erincondren.com started her business from her children's playroom personalizing and customizing home and office stationery, cards and stickers and shortly grew to become the leader in high-style yet high-function lifestyle planning. Today, with the company's vast product assortment of the LifePlanner™ Stylized Organizers, notebooks, journals, crafting supplies, office products and accessories for both home and on the go, Erin Condren announces the opening of the first flagship store at Domain NORTHSIDE in Austin, TX. Scheduled to open in November 2016 the new retail space will quickly become the go-to destination to simplify and stylize anyone's lifestyle.

Inside 2,100 square feet of retail space, guests will find polished cement floors with gold accents throughout the store, playing off the signature metallic looks found among the Erin Condren product lines. A colorful and comfortable floorplan allows the planner person, paper enthusiast and crafters of all kinds to touch and feel the newest designs while relaxing in an atmosphere that lets their imaginations run wild. A chance to connect with the community in Austin, TX the interior will also feature an upper mezzanine area perfect for hosting private events and FUNraisers as well as DIY seminars, guest blogger events, collaborations with local businesses and an area for locals to share ideas and inspire each other. Local charitable organizations will be encouraged to use the creative workspace for events with Erin Condren donating a portion of all proceeds made throughout the event back to the organization. The vast product assortment and exceptional friendly service will become one of the 'must-stop' shops found at Domain NORTHSIDE. Located at 11601 Rock Rose, Suite X5.128, Austin, TX the Domain NORTHSIDE brings together many of Austin's best homegrown names with a list of best-in-class brands and first-to-Austin experiences.

Taking a chance on paper products in an age where technology and social media have taken over, Condren's collection of happy, colorful organizational and lifestyle products that inspire and motivate found success with over one million customers and over a half million followers on social media. After expanding production facilities to Austin, TX in 2015, Condren has found the lone-star state her home away from home.

"I knew it was the perfect time for our loyal fans and new customers alike to be able to enjoy a true 'brick & mortar' shopping experience with the ability to see and feel designs made not only in the USA but in the heartland of Austin, TX. I enjoy including inspirational messaging throughout the product line to give everyone a little pick me up throughout the day so what better than to open an actual retail space with these products that can help simplify and stylize anyone's life," said Condren, founder and Chief Style Officer. "My belief is always let's get it done so we can have some fun, so I essentially built my company around ways in which people can celebrate today and be in the moment yet plan for tomorrow," she continued.

Erin Condren employs close to 200 people at the state of the art printing and production facilities in both Austin, TX and Los Angeles, CA. Local Austin, TX area residents can pick up personalized orders in store, shop the limited edition and exclusive items found only in the flagship store or even relax in the comfortable DIY design space with a coffee or cold beverage and enjoy the unique retail atmosphere.

Condren, who has gained an enthusiastic following for her line of organizational products, combines functionality and aesthetic appeal to simplify life in a stylish way. Offering everything from whimsical to sleek and sophisticated fonts along with an entire palette of color combinations make the look and feel of her line truly unique.

ABOUT ERIN CONDREN:
After finding herself a stay-at-home mom to twins, balancing cabin fever and a fluctuating sleep schedule, Erin Condren began designing and printing custom note cards from her home office to give as gifts for family and friends. With the launch of an official website in 2005, www.erincondren.com, her products spread like wildfire, brokering partnerships and collections with Staples and Amazon and has doubled annual sales year after year through 2015. With over one million customers to date and features on "The Today Show," "Ellen," "E! News" and countless magazines and celebrity endorsements, Erin Condren's personalized paper business aims to make every day stylized, organized and personalized.

ABOUT DOMAIN NORTHSIDE:
We saved the best for last. Domain NORTHSIDE is the latest evolution of retail found in North Austin's Domain. Consisting of 600,000-square-feet of diverse retailers and restaurateurs, including Rock Rose, Domain NORTHSIDE is intended to be an Austin neighborhood that is mindful of the unique community it resides within. Thoughtfully created by design, Domain NORTHSIDE brings together many of Austin's best homegrown names with a list of best-in-class brands and first-to-Austin experiences. Fashion, home interiors, beauty, dining, and nightlife -- it will be the perfect place to call home, stay the night, spend the day, enjoy the community, and cultivate the uncommon vibe that keeps Austin unique. For more information on Domain NORTHSIDE, please visit www.domainnorthside.com.

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