Canoë Inc.

Canoë Inc.

March 13, 2007 16:18 ET

Erin McDougald Joins Canoe as Account Manager

MONTREAL, QUEBEC--(CCNMatthews - March 13, 2007) - Canoe Inc, Canada's leading news and information website (, today announced the appointment of Erin McDougald as Account Manager with Canoe's national sales team. Ms. McDougald will work out of Canoe's Toronto office.

With seven years experience in the sales and marketing industry, Ms. McDougald previously worked for Rogers Media where she was an Account Manager with Marketing Magazine. In this role, Ms. McDougald created custom campaigns using online, custom publishing and sponsorship opportunities and she developed new and innovative products to meet industry needs. Prior to joining Rogers Media, Ms. McDougald worked for Rogers Publishing as District Sales Manager (Western Canada) for Media Information Network. With sales and marketing responsibilities for both print and web versions of several publications, including CARD, National List of Advertisers and Publication Profiles, Ms.McDougald developed extensive relationships with marketers across Toronto and Western Canada.

"Erin has a proven track record of creating effective and innovative marketing campaigns," said Cathy Fernandes, Sales Director, Toronto for Canoe Inc. "She will be a great addition to the Canoe team as she is 100 per cent committed to generating results for our clients and enhancing the experience of Canoe visitors."

Canoe Inc., Quebec's Internet leader, is an integrated company offering e-commerce, information and communication services and IT consulting. It owns the Canoe Network, which attracts 7.8 million unique visitors per month in Canada, including more than 4.2 million in Quebec(i). The Canoe Network includes content sites,, La Toile du Quebec (, Canoe Money ( and, the TVA network site ( and the LCN site ( The Canoe Network also offers online services in the fields of employment and continuing education (, housing (, automobiles (, personals ( and classified ads (

(i) Source: comScore Media Metrix, January 2007.

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