SOURCE: eROI

January 15, 2007 10:00 ET

eROI Partners With Return Path to Provide Advanced Email Content Rendering and Deliverability Reporting to Clients

Return Path's Sender Score Platform Monitors Reputation and Guides Campaign Decisions for Leading Email Marketing Agency

PORTLAND, OR and DENVER, CO -- (MARKET WIRE) -- January 15, 2007 -- eROI and Return Path announced today that eROI has started using Return Path's Sender Score platform to monitor and provide advanced email content rendering and enhanced deliverability reporting for its clients. eROI uses the full set of Return Path delivery tools to analyze deliverability before, during and after email campaigns are sent so that they can provide a holistic view of sender delivery problems.

"Sender Score allows us the additional insight into whether our clients have delivery or creative problems, and what we need to do to fix them," says Ryan Buchanan, CEO of eROI. "Between the pre-campaign creative rendering and delivery checks we can do with Campaign Preview, delivery monitoring, and the in-depth troubleshooting with Reputation Monitor, our clients will see greater results from their email programs."

With 83 percent of email delivery issues being directly tied to the sender's email reputation, monitoring and repairing email reputation issues has become a critical component to email marketing success. Sender Score Reputation Monitor helps email agencies stay on top of their clients' email reputations, providing data on complaint rates, email infrastructure, blacklists, whitelists, bounce rates and more.

"To see a sender's reputation as ISPs and filtering companies do is a huge advantage for email marketing firms like eROI," says Heather Goff, director of deliverability consulting for Return Path. "With the reputation data Return Path provides, eROI can identify delivery issues and give strategic, actionable advice to clients. In turn, this allows them to increase their inbox placement and response rates over time. "

Sender Score Reputation Monitor can also be used in the new business process for agencies, helping to determine what clients to take or how to handle their email infrastructure. "If a potential client has a terrible email reputation, we know that we need to work with them to repair it before we can send email on their behalf," Buchanan says. "That information saves us a lot of time, sparing everyone the headache that bad email reputations create."

About eROI

eROI, Inc. helps its clients generate and capture qualified leads online through email marketing, e-commerce, search engine marketing, and Web site development. eROI's unique approach transforms clients' Web sites into effective vehicles for capturing leads. The company's email campaign management services include planning, email design and email list management and their award-winning technology platform enables clients to build, send and track HTML emails. Clients include Fairmont Hotels and Resorts, Harland Financial Solutions, The Henry Ford Museum, Hewlett-Packard, InFocus, Kettle Foods, Konami, Learning.com, Microsoft, New Edge Networks, NW Natural, OHSU, PGE, Planar, Papa Murphy's Pizza, Providence Health Plan, Red Bull, Salomon and SEGA. For more information, please visit our Web site at www.eroi.com.

About Return Path

Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Path's services to generate superior results from their e-mail programs, taking advantage of Return Path's pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition, online market research and best practices strategy. Return Path's Sender Score is the industry's original and premier e-mail deliverability solution, including Sender Score Certified for e-mail accreditation and Sender Score Reputation Monitor, the most comprehensive reputation management system. For more information, please visit www.returnpath.net.

Contact Information

  • Contact:
    Jennifer Wilson
    Return Path
    303-642-4128
    Email Contact

    Rachel Weikum
    Weikum Communications (for eROI)
    503-636-4762
    Email Contact