SOURCE: Wildfire Interactive

Wildfire Interactive

May 18, 2011 16:27 ET

eRollover Announces Facebook Early Retirement Vacation Sweepstakes

Campaign Created With Wildfire Interactive Social Media Marketing Software

ATLANTA, GA and PALO ALTO, CA--(Marketwire - May 18, 2011) - eRollover, the premiere online consumer destination for retirement planning, and Wildfire Interactive, the social media marketing and interactive promotions company, today announced that eRollover has launched a social media sweepstakes to reward Facebook fans with early retirement vacations -- sending a fan and a guest to Napa Valley, Key West, Aspen or Costa Rica for five days and four nights. The social media-based sweepstakes campaign was built and delivered entirely using Wildfire Interactive Promotion Builder software.

eRollover is an online consumer advocate to enable people to take control of their retirement through a unique social media community where members can manage, connect, learn, and share retirement planning resources and information with others. eRollover selected Wildfire Interactive to help create their Facebook sweepstakes to leverage the company's strong social media community.

"The mission of eRollover is to engage generations who predictably won't have the luxury of pensions or Social Security, to start thinking about retirement now," said Tim Harrington, eRollover CEO. "To do this, we're employing online social media marketing methods to attract the attention of these generations who turn to the internet for problem solving. Our Early Retirement Vacation Sweepstakes is a good example of making an otherwise sober topic fun and engaging for them to start planning early for retirement."

Mr. Harrington said eRollover wanted to partner with a company that truly understood what it would take to make this happen. "Wildfire Interactive has a reputation for providing the best support and analytics to create compelling sweepstakes which fit seamlessly with existing marketing efforts. They're the leader in social media marketing software, and their Promotion Builder application allows us deliver a customized and interactive Facebook contest with valuable audience engagement tools and data to track our progress," Mr. Harrington said. "eRollover is committed to getting younger generations to start thinking about retirement, and we're excited to work with Wildfire so these generations can start mapping out a retirement destination now."

"Wildfire Interactive provides a powerful set of tools for social media marketing which can significantly grow and engage an audience. eRollover can now easily leverage their social media community to grow their fan base further," said Amy Millard, Wildfire Interactive CMO. "Wildfire Interactive is happy to welcome eRollover to our community and excited for their sweepstakes launch."

For more information on the eRollover sweepstakes, visit:

About eRollover
eRollover is the premiere online consumer destination for retirement planning. Serving as a consumer advocate for people to take control of their retirement, eRollover has created a unique social media community for members to manage, connect, learn, and share retirement planning resources and information with others. An Education Center provides independent, unbiased content previously not generally available to the general public. Analytical tools allow members to calculate how and when to retire. A Rollover Center enables people to easily complete a 401(k) or IRA rollover. And a Financial Advisor Center assists financial advisors in growing their practices with high quality clients at effective marketing costs via state of the art social media marketing methods. eRollover is headquartered in Atlanta. Membership is free. For more information, go to

About Wildfire Interactive
Headquartered in Palo Alto, California, Wildfire Interactive, Inc. is the leader in social media marketing software for Facebook and Twitter promotions. Wildfire Interactive is a privately-held technology company that enables organizations to engage the hundreds of millions of users of social networks. Our patent-pending technology allows corporations, small businesses, marketing agencies and bloggers to easily create their own attractive, branded interactive campaigns (e.g. sweepstakes, contests, giveaways, coupons and more) and to simultaneously publish them in multiple social networks and on their website. Intuitive, streamlined and affordable, our software is simple enough for even the least tech-savvy business manager to use, and flexible enough to suit the needs of the most creative marketer or advertising agency. Wildfire Interactive customers include Facebook, Amazon, Ogilvy and Target. To learn more about Wildfire Interactive, visit

Contact Information


    David Andersen
    Email Contact

    For Wildfire
    Jennifer Hirsch
    Wildfire Interactive
    (650) 281-1963
    Email Contact

    For Wildfire
    Daniella Klopocki
    SHIFT Communications
    (415) 591-8459
    Email Contact