June 29, 2011 12:05 ET's Algorithm Leverages Daily Deals in the Philippines

MANILA, PHILIPPINES--(Marketwire - Jun 29, 2011) -, the newest addition to sites offering daily deals services, is set to launch its beta site in the Philippines offering heavily discounted products and services to large number of online buyers. The concept caters to all classes of society as they are giving out deal coupons ranging from restaurant meals, spa and beauty treatments to overnight stay in hotels, and weekend getaways.

This service, a brainchild of innovative minds and whose co-founders, one of which is Louie Cale, are the same people that brought you -- a Facebook applications platform serving ad agencies and brands in the United States, aims to provide a satisfying user experience grounded on an online community where businesses get to feature their products or services to gain exposure using the platform and where potential buyers get to acquire these products and services for less. also capitalizes on its own algorithm, the main force behind the displaying of the site's homepage's Top 2-10 deals. The Top Deal, being a rotating deal, is not covered by the algorithm thus giving every deal an equal chance at it. Careful analysis has been conducted by the team to come up with this algorithm that benefits merchants and puts fairness and balance on all deals. Numerous factors have been used in developing this algorithm, each given its corresponding weight in the algorithm. boasts their algorithm to be something different and new adding spice to the conventional daily deals service that most consumers are familiar with.

Through this algorithm and by connecting users with local businesses, has made online shopping a more rewarding and memorable experience. Merchants are given the opportunity to harness the power behind social media and daily deals while buyers are given the access to things that they want for less. Plus, in contrast to most daily deals services existent today, deals do not require a minimum number of purchasers for the deals to be enjoyed by consumers.

With the things that has brought along with its entrance to the daily deals industry, the community can expect innovations that could possibly change the concept of daily deals that people know of today and at the same time reignite the people's passion and demand for online shopping.