Escents Aromatherapy

Escents Aromatherapy

May 17, 2007 12:00 ET

Escents Aromatherapy Announces Partnership with Continental Airlines

Canadian retailer to provide mood-crafted amenities for all BusinessFirst passengers

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - May 17, 2007) - Escents Aromatherapy is pleased to announce that it has partnered with Continental Airlines to provide its BusinessFirst customers with premium in-flight amenities. Beginning later this month, passengers will receive a complimentary three-piece kit featuring a variety of Escents' unisex skincare products.

According to Jacqui MacNeill, Founder and CEO of Escents, Continental Airlines chose Escents as its exclusive amenities supplier after completing an extensive survey of the international beauty market. The new partnership offers the company an unprecedented opportunity to expand its profile both locally and worldwide.

"We're excited to carve a new niche for ourselves in the in-flight amenity market," said MacNeill. "By partnering with Continental Airlines, we're confident that our mood-crafted aromas and products will build an audience in each of the destinations Continental Airlines serves."

In addition to receiving a moisturizing lip balm and rejuvenating towelette, Continental Airlines' BusinessFirst customers will also be able to sample Verve, part of Escents' new Naturals collection, via its hand and body lotion. Items included in the kit were chosen based on feedback from Continental Airlines customers and flight attendants.

"Our custom-blended aromas and natural ingredients serve as the perfect in-flight companion," said MacNeill. "Our innovative products are designed to relieve, restore and revitalize so you smell and feel ultra-fresh, even after a lengthy flight."

Continental Airlines' award-winning BusinessFirst service is offered on all 777, 767-400, 767-200 and 757-200 aircraft flying to more than 30 destinations around the world. Continental Airlines serves more international destinations than any other US carrier.

Escents Aromatherapy is a Canadian manufacturer and retailer of aroma-based bath and body products. Escents is found in more than 109 locations worldwide, with the majority of outlets in Canada, USA and Taiwan. In addition, Escents operates four exclusive spa facilities, a wholesale division, an e-commerce branch and a commercial production facility.

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