SOURCE: Flexera Software

Flexera Software

September 19, 2011 08:00 ET

ESI Chooses Flexera Software's FlexNet Producer Suite to Manage Software Licensing and Entitlements

Telecommunications Company Will Leverage Embedded Software Licensing and Entitlement Management System to Reduce Manufacturing Costs and Enhance Product Differentiation and Customer Service

SCHAUMBURG, IL and PLANO, TX--(Marketwire - Sep 19, 2011) - Flexera Software, the leading provider of strategic Application Usage Management solutions for application producers and enterprises, today announced that Estech Systems, Inc. (ESI), an innovative designer and manufacturer of high-performance telephone systems for businesses and organizations, is implementing two Flexera Software licensing and entitlement management solutions, FlexNet Embedded® and FlexNet Operations®.

FlexNet Embedded enables intelligent device manufacturers to unlock new revenue streams by utilizing software licensing, pricing, and packaging to monetize intelligent devices using embedded software. It also streamlines supply chains by reducing the number of unique physical devices while increasing their usable life. FlexNet Operations empowers software vendors and intelligent device manufacturers to support new revenue models easily and efficiently while streamlining and automating complex back-office processes.

ESI's business phone systems have a licensing component enabling customers to purchase different features sets and functionality enabled via embedded software. The company works with a nationwide network of independent resellers who sell ESI's phone systems directly to end users. As technology and ESI's product lines have evolved, licensing of the embedded software has become increasingly important.

For example, ESI wanted a better understanding of where software licenses were installed, what was installed, and the duration of those licenses. "We wanted to provide automation for these processes, to give our Resellers more control to manage licensing on their own and to allow us to open up new revenue streams," said Tim Pickens, vice president of product operations at ESI.

Pickens said that, with a stable of talented engineers already employed, ESI considered developing its own licensing and entitlement management system, but added, "After looking at the resources we'd have to commit to developing and maintaining these processes internally, over the long run it made sense to acquire a third-party licensing and entitlement management system -- to let the experts handle it."

FlexNet Embedded will enable ESI to deliver products with fewer base configurations, and leverage embedded software to enable resellers to activate and deactivate features to their customers' specifications. "This is where the software licensing component becomes valuable," said Pickens. "As we develop new products, we can use licensing to customize them to customer preferences, and use different licensing models, such as 30-day demo periods to enable customers to try out the products before they buy."

Moreover, ESI will use FlexNet Operations to automate back-office licensing processes, enabling the resellers to "self-serve," in order to fulfill customer orders more quickly. FlexNet Operations integrates with ESI's Sage MAS 500 ERP system, which will automatically generate license keys when orders come in. The reseller will then remotely log in to the system to enable the licenses, without requiring any manual intervention by ESI. Resellers will also be able to manage those licenses remotely, and receive critical reminders that will support more robust sales and support efforts. "Resellers can receive automated reminders notifying them when a license or maintenance agreement is about to expire, allowing them to be proactive about renewals," Pickens explained. "Additionally, we'll have better control over the licensing installed- base, which will help us generate more revenue."

"We're delighted to welcome ESI as a new Flexera Software customer," said Mathieu Baissac, vice president of product management at Flexera Software. "ESI is among a growing majority of intelligent device manufacturers that understand the power and potential of using software licensing and entitlements of embedded software as a core strategy to drive higher sales and profits. We are thrilled to be a strategic partner as they grow and evolve their product offerings."

Learn more about FlexNet Producer Suite for Intelligent Device Manufacturers:

About Flexera Software
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions -- from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization -- to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. Flexera Software is a privately-held company and an investment of private equity firm Thoma Bravo, LLC. For more information, please go to:

About ESI
ESI (Estech Systems, Inc.) designs and manufactures high-performance phone systems for businesses and organizations. ESI uses advanced technology to design IP and digital communications systems that integrate built-in capabilities, advanced features, and highly differentiated applications into flexible products that are easy-to-use and keep employees productive. ESI has sold over 250,000 business communications systems through hundreds of factory-trained Certified Resellers. Founded in 1987, ESI is a privately held corporation with headquarters in Plano, Texas. Any registered trademarks or trade names mentioned herein are the property of their products' or services' respective owners. ESI communications systems are protected by various U.S. Patents, granted and pending. Product details are subject to change without notice.

For more information about ESI and its products, visit

*All third-party trademarks are the property of their respective owners.

Contact Information

  • For more information, contact:

    Flexera Software
    John Lipsey
    (224) 465-9139
    Email Contact

    David Gantt
    Director, Marketing
    (972) 422-9700
    Email Contact