MADD Canada

MADD Canada

November 14, 2014 16:00 ET

Eskasoni First Nations and MADD Cape Breton Honour Victim of Impaired Driving With White Cross Dedication

ESKASONI, NOVA SCOTIA--(Marketwired - Nov. 14, 2014) - MADD Canada joins representatives of Eskasoni First Nations on Monday, November 17th to dedicate a white cross in memory of a young community member who was killed by an impaired driver.

On October 9, 1999, Noreen Michelle Paul was walking home with a friend in the Community of Eskasoni First Nations when she was hit and killed by an impaired driver. The 19-year-old was within sight of her house when she was struck.

A white cross bearing Noreen's name will be dedicated as both a tribute to the young woman who lost her life, and as a reminder to all of the deadly consequences of impaired driving.

Media are invited to attend the dedication ceremony:

Date: Monday, November 17, 2014
Time: 2 p.m.
Location: 74 Castle Bay Road, Eskasoni, Nova Scotia, B1W 1A1

MADD Canada's White Cross is a memorial marker placed at roadside to mark the site where an individual has been innocently killed because of an alcohol and/or drug-related impaired driving crash.

The province of Nova Scotia was the first province to become actively involved in the White Cross Program in 1997. Monday's ceremony marks the first MADD Canada cross in a First Nations community in the province.

"We are honoured to work with the Eskasoni First Nations to establish this touching memorial to Noreen Michelle Paul," said Susan MacAskill, MADD Canada Chapter Services Manager for the Atlantic Region. "Together, we celebrate her life, and we grieve her tragic and senseless loss."

Impaired driving continues to be the leading criminal cause of death in Canada, claiming between 1,250 and 1,500 lives each year. Another 63,000 people are injured in impaired driving crashes each year.

Following the ceremony, Eskasoni RCMP will host a special sobriety checkpoint which will include volunteers handing out red ribbons to motorists as part of MADD Canada's Project Red Ribbon campaign. The awareness campaign, which runs until January 5th, 2015, reminds motorists to drive sober during the upcoming holiday season, and to plan ahead for alternative transportation if they are going to be drinking.

Contact Information

  • To RSVP for ceremony, or for more information:
    MADD Canada
    Susan MacAskill
    MADD Canada Atlantic Region Chapter Services Manager
    902-799-0498
    atlantic@madd.ca