SOURCE: Scout Analytics

Scout Analytics

August 22, 2013 09:00 ET

Espresso Education Selects Scout Analytics to Retain and Grow Customer Relationships

Leading E-Learning Provider Leverages Predictive Analytics to Increase Renewals and Improve Customer Satisfaction

SEATTLE, WA--(Marketwired - Aug 22, 2013) - Scout Analytics™, the leading provider of recurring revenue management solutions, today announced that Espresso Education, the leading digital curriculum provider in the UK, has selected Scout Yield Optimizer to retain and grow customer relationships. By harnessing large volumes of customer usage data, Scout Analytics provides predictive analytics capabilities to help Espresso Education differentiate those customers likely to renew their subscription based on the value they are receiving, and those that may require additional training and support from customer success teams to increase satisfaction.

With over 9,000 UK primary schools using the service, Espresso Education had developed custom analytics for assessing customer health. However to deliver more timely predictions and to tailor customer account management activities, the analytics team needed to automate required data integration and link the predictions to actionable workflows. As a result, Espresso Education selected Scout Yield Optimizer to provide predictive analytics that deliver daily assessments of each and every customer. From over 9,000 customers spanning three years of usage data, Scout Analytics delivered immediate answers to questions that previously took days or weeks of manual procedures to produce.

"Our focus at Espresso is to ensure that every customer gets best value from our services," said Brent Battams, head of business planning and analysis for Espresso Education. "The primary decision to implement Scout Yield Optimizer was to improve when and how we engage with our customers to enhance the value they derive from our award winning services." 

While Scout Yield Optimizer was purchased to help manage the renewal process, Espresso Education has expanded its use across the different functions within the organization. By analysing usage data, product managers can now see those content and tools most valued by its customers leading to efficiencies in the production process. Espresso Education has also used Scout Analytics to accelerate the evaluation cycle and improve adoption levels.

"Value delivery is the key to business growth for subscription-based businesses. The companies that measure and manage value delivery will have customers for life," said Mark Upson, co-founder and CEO at Scout Analytics. "Businesses that have a deep commitment to customer success and motivation to build long-term customer relationships, like Espresso Education, are an ideal fit for Scout Analytics."

About Espresso Education
Through its brands that include Espresso, Clipbank, Channel 4 Learning and the Education Clip Library, Espresso Education specializes in taking educational concepts and applying a 'real world' context to support understanding through a combination of video and multimedia resources. Espresso Education's mission is to transform education by encouraging the true integration of technology into classroom instruction through the use of powerful and compelling digital content. It serves over 50% of schools in the UK with its Espresso Primary services and has won numerous industry awards over the years recognizing its innovation, product, and customer services.

About Scout Analytics™
Scout Analytics is the leading provider of cloud-based recurring revenue management solutions. The Scout Analytics platform transforms usage data into predictive analytics for customer renewal behavior and trial conversions. Our solutions are designed to reduce customer and revenue churn, increase renewal revenue yield, optimize rate plan performance, and maximize trial conversions. With over 120 customers, Scout Analytics is proven to increase annual recurring revenues by 10-15%. Scout Analytics is currently delivering recurring revenue management solutions across multiple industries including information services, SaaS, and digital media. The venture-backed company is based in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100. 

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