SOURCE: ESquared Hospitality

ESquared Hospitality

February 21, 2012 14:20 ET

ESquared Hospitality Announces Restaurant Loyalty Program for Guests

New ESquared Hospitality Guest Loyalty Program Offers Valuable Benefits and Privileges to Card Holder Members

NEW YORK, NY--(Marketwire - Feb 21, 2012) - Membership does have its privileges, and now through the newly launched ESquared Hospitality Guest Loyalty Program, diners can reap some tasty rewards.

The renowned restaurant and hospitality group owned by Jimmy Haber and Keith Treyball, rolled out the new rewards program earlier this week, offering loyalty program members the opportunity to accrue points each time they dine at any of the many ESquared Hospitality restaurants.

The ESquared Hospitality portfolio of restaurants is extensive, with 22 restaurants in three countries, categorized into three divisions: BLT Restaurants, including BLT Steak in New York City, Washington DC, San Juan, Puerto Rico, White Plains, NY, Los Angeles, Scottsdale, AZ, Atlanta, GA, Miami, FL, Hong Kong, Charlotte, NC and Waikiki; BLT Burger with locations in New York City, Las Vegas, NV and Hong Kong; and BLT Fish, BLT Fish Shack, BLT Prime, and BLT Bar & Grill all based in Manhattan. The second division of ESquared Hospitality includes two Italian concepts: Casa Nonna located in Washington, DC and New York City, and The Florentine located at the JW Marriott Chicago. ESquared Hospitality's third division is comprised of GO Burger Bar & Grill restaurants (New York and Los Angeles) and the GO Burger Truck in New York City. With so many properties, accruing points is easy and always enjoyable!

The ESquared Hospitality Loyalty Program was developed by the company to help show their appreciation to many regular patrons that visit the various restaurants, on average that number exceeds 15,000 people a week.

"We created our Loyalty Program as a way to say thank you to our guests and do something more for them," explains ESquared Hospitality's President and Partner Keith Treyball. "Through the rewards program we can offer our guests a wide variety of perks and valuable benefits, such as exclusive and unique dining and entertainment experiences."

The ESquared Hospitality Loyalty Rewards Program is comprised of three membership tiers: Red, Silver and Black Cards.

Red Card: The introductory level of the rewards program, valid for cardholders who have earned 0 to 10,000 points. Owners of the Red Card earn 1 point for every dollar spent at qualifying locations.

Benefits for Red Cardholders include:

Subscription to the Quarterly ESquared Hospitality Newsletter, offering culinary tips, recipes, interviews with the talented culinary team, and promotional offers from ESquared Hospitality Restaurants.

Indulge On Us! With every fifth visit to an ESquared property, cardholders will receive a complimentary round of drinks or dessert.

Wine & Dine - Order 9 bottles of wine and allow our sommelier to hand pick a complimentary 10th bottle. (Offer available where applicable. Based on previous purchase history.)

Birthday Discount - Celebrate your Birthday Dinner at any ESquared restaurant and receive a 50% discount on your check.

Exclusive opportunities to earn bonus points.

Silver Card: Silver Card Members are members who have earned 10,000 to 50,000 points, and earn 1.25 points for every dollar spent at qualifying locations.

Benefits for Silver Cardholders include:

Eligible for all benefits from previous level.

Guaranteed Reservations: Silver Cardholders are guaranteed seating availability for tables up to 4, with a 24 hours notice reservation in advance. (Blackout dates apply.)

50% Discount on ESquared Hospitality Cooking Classes

One Silver Cardholder Referral - Silver Card holders will have the opportunity to nominate one person to be elevated to Silver Card status.

Black Card: ESquared Hospitality's most exclusive membership level, offered to guests with a balance of 50,001 points or more. Black Cardholders earn 1.5 points for every dollar spent at qualifying ESquared locations.

Benefits for Black Cardholders include:

Eligible for all benefits from previous levels.

Guaranteed Reservations: Black Cardholders are guaranteed seating availability for tables of up to 4, within a 30-minute window. (Blackout dates apply.)

Free ESquared Hospitality Cooking Classes: Receive complimentary access to classes hosted by the talented ESquared Hospitality culinary team.

Have a Party! Black Cardholders will be able to host private dinners in ESquared luxurious private dining rooms without the requirement of a guaranteed minimum fee. (Subject to availability.)

Wine & Dine: Black Cardholders have access to reserve wine list at participating restaurants.

Annual VIP Social: Cardholders and a guest will be invited to join ESquared for an exclusive VIP-Only catered yacht ride around the New York harbor.

Three Silver Card Member Referrals - Black Card holders will have the opportunity to nominate three people to be elevated to Silver Card status.

Additional benefits and awards are also available to cardholders through redemption of cardholder points such as American Express Gift Cards, visits to Bliss Spa, private in-home dinner parties featuring a talented ESquared Chef, sommelier and staff, your own Tailgate Party for 50 people featuring the famed GO Burger Truck, even airfare packages to exotic ESquared partnered properties such as the luxurious Trump International Hotel Waikiki Beach, which also includes dinner for two at BLT Steak Waikiki.

Guests can sign up for the newly launch ESquared Hospitality Loyalty Reward Program by visiting any of the ESquared Hospitality restaurants or by visiting the company website at www.esquaredhospitality.com. All cards will be embossed with the cardholder's name. Delivery for the cards takes approximately two weeks through regular business mail.

For more information about the ESquared Hospitality Loyalty Rewards Program or any of the ESquared Hospitality restaurants, please visit http://www.esquaredhospitality.com or contact Devorah Rosenzweig at devorah@esquaredhospitality.com.

ABOUT ESQUARED HOSPITALITY
ESquared Hospitality is an international restaurant and hospitality group owned by Jimmy Haber and Keith Treyball. ESquared Hospitality is currently comprised of three divisions, one of which is BLT Restaurants. Restaurants within the BLT Restaurant Group division include BLT Steak in New York City (2004), Washington DC (2006), San Juan, Puerto Rico (2006), White Plains, NY (2007), Los Angeles (2008), Scottsdale, AZ (2008), Atlanta (2009), Miami (2009), Hong Kong (2009) Charlotte (2009) and Waikiki (2009); BLT Burger in New York City (2006) Las Vegas (2008) and Hong Kong (2009); and BLT Fish and Fish Shack (2005), BLT Prime (2005), and BLT Bar & Grill (2010) in New York City. The second division of ESquared Hospitality includes two Italian concepts: Casa Nonna (2010) in Washington, DC and New York City (2011) and The Florentine (2010) at the JW Marriott Chicago. ESquared Hospitality's third division is comprised of GO Burger restaurants, which includes the GO Burger Truck in New York City (2010) as well as two GO Burger Bar & Grill locations in Los Angeles (2011) and New York City (2011), and 2GO Burger, located within Casa Nonna New York.

Documents and/or Photos available for this release:

cards

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 321826

Contact Information

  • Contact:
    Kara Kenney
    Executive Director, Marketing & Communications
    ESquared Hospitality
    Phone: 646.358.4022
    E-Mail: kara@esquaredhospitality.com