SOURCE: ESquared Hospitality

ESquared Hospitality

November 28, 2012 09:00 ET

ESquared Hospitality Introduces Atrium at The Alex Hotel

The Alex Hotel Selects Leading Restaurant Group to Take Over Food and Beverage Services

NEW YORK, NY--(Marketwire - Nov 28, 2012) - ESquared Hospitality announced today that the international restaurant and hospitality group has been selected to take over the food and beverage services at The Alex Hotel, located in the heart of Manhattan's midtown east at 205 East 45th Street, New York, NY 10017. Effective immediately, ESquared Hospitality is managing the hotel's room service, catering and banquet services, and has unveiled a new restaurant, Atrium, in the space formerly known as Riingo. Led by Chef Dennis Franke, Atrium features an all-day menu of American classics and ESquared Hospitality's signature dishes in an intimate 50-seat setting.

"We have an opportunity to invigorate and elevate The Alex Hotel's food and beverage offerings by incorporating the extraordinary food and excellent customer service that are synonymous with ESquared Hospitality," said Jimmy Haber, managing partner of ESquared Hospitality. "The addition of Atrium and The Alex Hotel to our restaurant and hospitality portfolio marks the beginning of what will be a year of significant growth for our business."

"With a proven expertise in exceeding guest expectations throughout its collection of hotel partnerships and signature restaurants, ESquared Hospitality was a natural fit for The Alex Hotel," said Beth Tufekcic, general manager at The Alex Hotel. "The team has already implemented a number of positive changes and we are excited to see what the future holds."

ESquared Hospitality has aligned with high-profile hotels across the nation, including notable brands such as The Ritz-Carlton by Marriott, W Hotels by Starwood Hotels & Resorts, and the Trump Hotel Collection.

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ESquared Hospitality is an international restaurant and hospitality group owned by Jimmy Haber and Keith Treyball. ESquared Hospitality is currently comprised of three divisions, one of which is BLT Restaurants. Restaurants within the BLT Restaurant Group division include BLT Steak in New York, NY (2004), Washington, DC (2006), San Juan, PR (2006), White Plains, NY (2007), Los Angeles, CA (2008), Scottsdale, AZ (2008), Atlanta, GA (2009), Miami, FL (2009), Hong Kong (2009), Charlotte, NC (2009) and Waikiki, HI (2009); BLT Burger in New York, NY (2006), Las Vegas, NV (2008) and Hong Kong (2009); and BLT Fish and Fish Shack (2005), BLT Prime (2005) and BLT Bar & Grill (2010) in New York, NY. The second division of ESquared Hospitality includes two Italian concepts: Casa Nonna in New York, NY (2011) and The Florentine at the JW Marriott in Chicago, IL (2010). ESquared Hospitality's third division is comprised of GO Burger restaurants which include the GO Burger Truck in New York, NY (2010) as well as four storefront GO Burger locations, one in Los Angeles, CA (2011) and three in New York, NY (2012).

When The Alex opened its doors in March 2004, it set the bar for a new generation of luxurious and comfortable accommodation. The stylish, 33-story tower, designed by acclaimed architect Costas Kondylis & Associates, rises above midtown within steps of prime business, shopping and entertainment areas. Its 203 guestroom and suites are a veritable feast of innovation thanks to legendary designer David Rockwell. They are outfitted with custom multi-functional furnishings and original artwork. Adding to its distinctions are a wealth of personalized services, as well as Atrium, a restaurant by international restaurant and hospitality group ESquared Hospitality.